Lee Govatos Slightly Off-Kilter Since 1972.

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  1. Mueller Says Google Estimates Signals to Rank New Sites via @martinibuster -

    Google's Mueller explains that Google estimates signals for new websites

    The post Mueller Says Google Estimates Signals to Rank New Sites via @martinibuster appeared first on Search Engine Journal.

  2. The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study] -

    Posted by brodieclarkconsulting

    I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets.

    This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast, have a featured snippet as a SERP feature. The project was passed on to me by an industry friend. I’ve done a lot of research on featured snippets in the past. I rarely do once-off projects, but this one really caught my attention. I was determined to figure out what issue was impacting the site.

    In this post, I detail my methodology for the project that I delivered, along with key takeaways for my client and others who might be faced with a similar situation. But before I dive deep into my analysis: this post does NOT have a fairy-tale ending. I wasn’t able to unclog a drain that resulted in thousands of new visitors.

    I did, however, deliver massive amounts of closure for my client, allowing them to move on and invest resources into areas which will have a long-lasting impact.

    Confirming suspicions with Big Data

    Now, when my client first came to me, they had their own suspicions about what was happening. They had been advised by other consultants on what to do.

    They had been told that the featured snippet issue was stemming from either:

    1. An issue relating to conflicting structured data on the site

    OR

    2. An issue relating to messy HTML which was preventing the site from appearing within featured snippet results

    I immediately shut down the first issue as a cause for featured snippets not appearing. I’ve written about this topic extensively in the past. Structured data (in the context of schema.org) does NOT influence featured snippets. You can read more about this in my post on Search Engine Land.

    As for the second point, this is more close to reality, yet also so far from it. Yes, HTML structure does help considerably when trying to rank for featured snippets. But to the point where a site that ranks for almost a million keywords but doesn’t rank for any featured snippets at all? Very unlikely. There’s more to this story, but let’s confirm our suspicions first.


    Let’s start from the top. Here’s what the estimated organic traffic looks like:

    Note: I’m unable to show the actual traffic for this site due to confidentiality. But the monthly estimation that Ahrefs gives of 1.6M isn’t far off.

    Out of the 1.6M monthly organic visits, Ahrefs picks up on 873K organic keywords. When filtering these keywords by SERP features with a featured snippet and ordering by position, you get the following:

    I then did similar research with both Moz Pro using their featured snippet filtering capabilities as well as SEMrush, allowing me to see historical ranking.

    All 3 tools displaying the same result: the site did not rank for any featured snippets at all, despite ~20% of my client's organic keywords including a featured snippet as a SERP feature (higher than the average from MozCast).

    It was clear that the site did not rank for any featured snippets on Google. But who was taking this position away from my client?

    The next step was to investigate whether other sites are ranking within the same niche. If they were, then this would be a clear sign of a problem.

    An “us” vs “them” comparison

    Again, we need to reflect back to our tools. We need our tools to figure out the top sites based on similarity of keywords. Here’s an example of this in action within Moz Pro:

    Once we have our final list of similar sites, we need to complete the same analysis that was completed in the previous section of this post to see if they rank for any featured snippets.

    With this analysis, we can figure out whether they have featured snippets displaying or not, along with the % of their organic keywords with a featured snippet as a SERP feature.

    The next step is to add all of this data to a Google Sheet and see how everything matches up to my client's site. Here’s what this data looks like for my client:

    I now need to dig deeper into the sites in my table. Are they really all that relevant, or are my tools just picking up on a subset of queries that are similar?

    I found that from row 8 downwards in my table, those sites weren’t all that similar. I excluded them from my final dataset to keep things as relevant as possible.

    Based on this data, I could see 5 other sites that were similar to my clients. Out of those five sites, only one had results where they were ranking within a featured snippet.

    80% of similar sites to my client's site had the exact same issue. This is extremely important information to keep in mind going forward.

    Although the sample size is considerably lower, one of those sites has ~34% of search results that they rank for where they are unable to be featured. Comparatively, this is quite problematic for this site (considering the 20% calculation from my client's situation).

    This analysis has been useful in figuring out whether the issue was specific to my client or the entire niche. But do we have guidelines from Google to back this up?

    Google featured snippet support documentation

    Within Google’s Featured Snippet Documentation, they provide details on policies surrounding the SERP feature. This is public information. But I think a very high percentage of SEOs aren’t aware (based on multiple discussions I’ve had) of how impactful some of these details can be.

    For instance, the guidelines state that: 

    "Because of this prominent treatment, featured snippet text, images, and the pages they come from should not violate these policies." 

    They then mention 5 categories:

    1. Sexually explicit
    2. Hateful
    3. Violent
    4. Dangerous and harmful
    5. Lack consensus on public interest topics

    Number five in particular is an interesting one. This section is not as clear as the other four and requires some interpretation. Google explains this category in the following way:

    "Featured snippets about public interest content — including civic, medical, scientific, and historical issues — should not lack well-established or expert consensus support."

    And the even more interesting part in all of this: these policies do not apply to web search listings nor cause those to be removed.

    It can be lights out for featured snippets if you fall into one of these categories, yet you can still be able to rank highly within the 10-blue-link results. A bit of an odd situation.

    Based on my knowledge of the client, I couldn’t say for sure whether any of the five categories were to blame for their problem. It was sure looking like it was algorithmic intervention (and I had my suspicions about which category was the potential cause).

    But there was no way of confirming this. The site didn’t have a manual action within Google Search Console. That is literally the only way Google could communicate something like this to site owners.

    I needed someone on the inside at Google to help.

    The missing piece: Official site-specific feedback from Google

    One of the most underused resources in an SEOs toolkit (based on my opinion), are the Google Webmaster Hangouts held by John Mueller.

    You can see the schedule for these Hangouts on YouTube here and join live, asking John a question in person if you want. You could always try John on Twitter too, but there’s nothing like video.

    You’re given the opportunity to explain your question in detail. John can easily ask for clarification, and you can have a quick back-and-forth that gets to the bottom of your problem.

    This is what I did in order to figure out this situation. I spoke with John live on the Hangout for ~5 minutes; you can watch my segment here if you’re interested. The result was that John gave me his email address and I was able to send through the site for him to check with the ranking team at Google.

    I followed up with John on Twitter to see if he was able to get any information from the team on my clients situation. You can follow the link above to see the full piece of communication, but John’s feedback was that there wasn't a manual penalty being put in place for my client's site. He said that it was purely algorithmic. This meant that the algorithm was deciding that the site was not allowed to rank within featured snippets.

    And an important component of John’s response:


    If a site doesn’t rank for any featured snippets when they're already ranking highly within organic results on Google (say, within positions 1–5), there is no way to force it to rank.

    For me, this is a dirty little secret in a way (hence the title of this article). Google’s algorithms may decide that a site can’t show in a featured snippet (but could rank #2 consistently), and there's nothing a site owner can do.

    ...and the end result?

    The result of this, in the specific niche that my client is in, is that lots of smaller, seemingly less relevant sites (as a whole) are the ones that are ranking in featured snippets. Do these sites provide the best answer? Well, the organic 10-blue-links ranking algorithm doesn’t think so, but the featured snippet algorithm does.

    This means that the site has a lot of queries which have a low CTR, resulting in considerably less traffic coming through to the site. Sure, featured snippets sometimes don’t drive much traffic. But they certainly get a lot more attention than the organic listings below:

    Based on the Nielsen Norman Group study, when SERP features (like featured snippets) were present on a SERP, they found that they received looks in 74% of cases (with a 95% confidence interval of 66–81%). This data clearly points to the fact that featured snippets are important for sites to rank within where possible, resulting in far greater visibility.

    Because Google’s algorithm is making this decision, it's likely a liability thing; Google (the people involved with the search engine) don’t want to be the ones to have to make that call. It’s a tricky one. I understand why Google needs to put these systems in place for their search engine (scale is important), but communication could be drastically improved for these types of algorithmic interventions. Even if it isn’t a manual intervention, there ought to be some sort of notification within Google Search Console. Otherwise, site owners will just invest in R&D trying to get their site to rank within featured snippets (which is only natural).

    And again, just because there are categories available in the featured snippet policy documentation, that doesn’t mean that the curiosity of site owners is always going to go away. There will always be the “what if?”

    Deep down, I’m not so sure Google will ever make this addition to Google Search Console. It would mean too much communication on the matter, and could lead to unnecessary disputes with site owners who feel they’ve been wronged. Something needs to change, though. There needs to be less ambiguity for the average site owner who doesn’t know they can access awesome people from the Google Search team directly. But for the moment, it will remain Google’s dirty little featured snippet secret.


    Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

  3. cf-12:orange.ui [eva-3.33] _part.4 -







    cf-12:

    orange.ui [eva-3.33] _part.4

  4. Google: Reciprocal Links Aren't Necessarily Bad But... - John Mueller from Google said on Twitter that "Reciprocal links aren't necessarily bad." But he did warn that Google is good at finding "link schemes & similar games that are sometimes played in that space." Here is the tweet:
  5. Google's Gary Illyes Not Surprised When SEOs Complain When Low Quality Content Is Not Indexed - Gary Illyes from Google posted on Twitter a sarcastic GIF of what he said "Everyone's reaction when low quality and spammy content is not indexed anymore." I posted that GIF above, so you can see it, but here is the tweet:
  6. Yelp SEO: How to Optimize Your Listings & Rank Higher via @AdamHeitzman -

    To increase the likelihood that a customer finds your local business, start optimizing your Yelp listing. Here are some tips.

    The post Yelp SEO: How to Optimize Your Listings & Rank Higher via @AdamHeitzman appeared first on Search Engine Journal.

  7. Billionaire Dinosaur Orgy - Read the full article on theworstthingsforsale.com.
  8. Google: Here Is Some Of What SEOs Do... - John Mueller of Google was asked "I'd like to become the greatest SEO ever, what would you advise him to study?" John responded "There are so many interesting facets of what SEOs do, I'd recommend trying out different areas to find one those you're passionate about." He then listed off some examples.
  9. Overthinking Natural Links? Google: If It Is Natural, It Is Natural. - Is it this simple? John Mueller of Google said on Twitter "You're overthinking it. If the link is natural, then it's a natural link." It makes sense to me? I mean, if you are building and forcing new links, is that natural? Is there a gray area?
  10. Boda Boda fashion show: equipping Nairobi motor taxi drivers with outfits to match their glorious bikes -

    Boda Bodas are the ubiquitous motorbike taxis of Nairobi; Boda Boda drivers are in an arms-race to produce the most elaborately decorated motorbikes in order to differentiate themselves from the competition.

    The Ugandan-Kenyan fashion designer Bobbin Case and the photographer Jan Hoek created new fashion looks for seven Boda Boda drivers that matched their bikes, a venture that was so successful that the drivers kept their outfits and now wear them to work: "The nice thing is that because of their new outfits their income went up, so they really kept on using their costumes. Maybe if you by chance visit Nairobi one of them will be your taxi guy."

    Boda Boda Madness [Jan Hoek]

    (via Kottke)

  11. Edited down to the essentials, this episode of The Price is Right is only 11 minutes long -

    Gordon took an episode of The Price is Right and edited it down to gameplay. The resulting video is an eleven-minutes long blast of pure Price is Right. Price is Right as an Olympic sport.

    I trimmed a few things like...
    -Long form product descriptions.
    -Pandering to the audience for answers.
    -Wheel spinning animations.
    -Unnecessary delays.

    The methodology seems overly aggressive — isn't pandering to the audience the point of the show? — but an interesting deconstruction all the same.

  12. Google Once Again Says Structured Data Does Not Impact Ranking - Google, once again, had to say structured data does not impact ranking in web search. But this time Google had to say it because their structured data warnings in Google Search Console were confusing to understand and came off like bad structured data can result in a ranking drop.
  13. Google: Structured Data Has No Impact on Ranking in Web Search via @MattGSouthern -

    Google’s Search Liaison, Danny Sullivan, clarifies that structured data is optional and does not impact search rankings.

    The post Google: Structured Data Has No Impact on Ranking in Web Search via @MattGSouthern appeared first on Search Engine Journal.

  14. Adam McKay And HBO To Spread Climate Anxiety Across THE UNINHABITABLE EARTH -

    Get ready for the deep grief of "species loneliness."

    Read more...

  15. Get Ready for New SameSite=None; Secure Cookie Settings -
    This is a cross-post from the Chromium developer blog and is specific to how changes to Chrome may affect how your website works for your users in the future.

    In May, Chrome announced a secure-by-default model for cookies, enabled by a new cookie classification system (spec). This initiative is part of our ongoing effort to improve privacy and security across the web.
    Chrome plans to implement the new model with Chrome 80 in February 2020. Mozilla and Microsoft have also indicated intent to implement the new model in Firefox and Edge, on their own timelines. While the Chrome changes are still a few months away, It’s important that developers who manage cookies assess their readiness today. This blog post outlines high level concepts; please see SameSite Cookies Explained on web.dev for developer guidance.

    Understanding Cross-Site and Same-Site Cookie Context


    Websites typically integrate external services for advertising, content recommendations, third party widgets, social embeds and other features. As you browse the web, these external services may store cookies in your browser and subsequently access those cookies to deliver personalized experiences or measure audience engagement. Every cookie has a domain associated with it. If the domain associated with a cookie matches an external service and not the website in the user’s address bar, this is considered a cross-site (or “third party”) context.

    Less obvious cross-site use cases include situations where an entity that owns multiple websites uses a cookie across those properties. Although the same entity owns the cookie and the websites, this still counts as cross-site or “third party” context when the cookie’s domain does not match the site(s) from which the cookie is accessed.
    When an external resource on a web page accesses a cookie that does not match the site domain, this is cross-site or “third-party” context.

    In contrast, cookie access in a same-site (or “first party”) context occurs when a cookie’s domain matches the website domain in the user’s address bar. Same-site cookies are commonly used to keep people logged into individual websites, remember their preferences and support site analytics.


    When a resource on a web page accesses a cookie that matches the site the user is visiting, this is same-site or “first party” context.

    A New Model for Cookie Security and Transparency


    Today, if a cookie is only intended to be accessed in a first party context, the developer has the option to apply one of two settings (SameSite=Lax or SameSite=Strict) to prevent external access. However, very few developers follow this recommended practice, leaving a large number of same-site cookies needlessly exposed to threats such as Cross-Site Request Forgery attacks.

    To safeguard more websites and their users, the new secure-by-default model assumes all cookies should be protected from external access unless otherwise specified. Developers must use a new cookie setting, SameSite=None, to designate cookies for cross-site access. When the SameSite=None attribute is present, an additional Secure attribute must be used so cross-site cookies can only be accessed over HTTPS connections. This won’t mitigate all risks associated with cross-site access but it will provide protection against network attacks.

    Beyond the immediate security benefits, the explicit declaration of cross-site cookies enables greater transparency and user choice. For example, browsers could offer users fine-grained controls to manage cookies that are only accessed by a single site separately from cookies accessed across multiple sites.

    Chrome Enforcement Starting in February 2020


    With Chrome 80 in February, Chrome will treat cookies that have no declared SameSite value as SameSite=Lax cookies. Only cookies with the SameSite=None; Secure setting will be available for external access, provided they are being accessed from secure connections. The Chrome Platform Status trackers for SameSite=None and Secure will continue to be updated with the latest launch information.

    Mozilla has affirmed their support of the new cookie classification model with their intent to implement the SameSite=None; Secure requirements for cross-site cookies in Firefox. Microsoft recently announced plans to begin implementing the model starting as an experiment in Microsoft Edge 80.

    How to Prepare; Known Complexities


    If you manage cross-site cookies, you will need to apply the SameSite=None; Secure setting to those cookies. Implementation should be straightforward for most developers, but we strongly encourage you to begin testing now to identify complexities and special cases, such as the following:

    • Not all languages and libraries support the None value yet, requiring developers to set the cookie header directly. This Github repository provides instructions for implementing SameSite=None; Secure in a variety of languages, libraries and frameworks.
    • Some browsers, including some versions of Chrome, Safari and UC Browser, might handle the  None value in unintended ways, requiring developers to code exceptions for those clients. This includes Android WebViews powered by older versions of Chrome. Here’s a list of known incompatible clients.
    • App developers are advised to declare the appropriate SameSite cookie settings for Android WebViews based on versions of Chrome that are compatible with the  None value, both for cookies accessed via HTTP(S) headers and via Android WebView's CookieManager API, although the new model will not be enforced on Android WebView until later.
    • Enterprise IT administrators may need to implement special policies to temporarily revert Chrome Browser to legacy behavior if some services such as single sign-on or internal applications are not ready for the February launch.
    • If you have cookies that you access in both a first and third-party context, you might consider using separate cookies to get the security benefits of SameSite=Lax in the first-party context.
    SameSite Cookies Explained offers specific guidance for the situations above, and channels for raising issues and questions.

    To test the effect of the new Chrome behavior on your site or cookies you manage, you can go to chrome://flags in Chrome 76+ and enable the “SameSite by default cookies” and “Cookies without SameSite must be secure” experiments. In addition, these experiments will be automatically enabled for a subset of Chrome 79 Beta users. Some Beta users with the experiments enabled could experience incompatibility issues with services that do not yet support the new model; users can opt out of the Beta experiments by going to chrome://flags and disabling them.

    If you manage cookies that are only accessed in a same-site context (same-site cookies) there is no required action on your part; Chrome will automatically prevent those cookies from being accessed by external entities, even if the SameSite attribute is missing or no value is set. However we strongly recommend you apply an appropriate SameSite value (Lax or Strict) and not rely on default browser behavior since not all browsers protect same-site cookies by default.

    Finally, if you’re concerned about the readiness of vendors and others who provide services to your website, you can check for Developer Tools console warnings in Chrome 77+ when a page contains cross-site cookies that are missing the required settings:

    A cookie associated with a cross-site resource at (cookie domain) was set without the `SameSite` attribute. A future release of Chrome will only deliver cookies with cross-site requests if they are set with `SameSite=None` and `Secure`. You can review cookies in developer tools under Application Storage Cookies and see more details at https://www.chromestatus.com/feature/5088147346030592 and https://www.chromestatus.com/feature/5633521622188032.
    Some providers (including some Google services) will implement the necessary changes in the months leading up to Chrome 80 in February; you may wish to reach out to your partners to confirm their readiness.
  16. Understanding the Role of a Technical SEO Audit via @theGypsy -

    Know and understand the key components, best tools, and the right mindset required to effectively do a technical SEO audit.

    The post Understanding the Role of a Technical SEO Audit via @theGypsy appeared first on Search Engine Journal.

  17. Google Search Console unparsable structured data report data issue - No need to panic, the errors you may be seeing in Google Search Console might be related to a bug with Google and not an issue with your web site.

    Please visit Search Engine Land for the full article.
  18. Bug Alert: Google Search Console Unparsable Structured Data - Google has confirmed that some may see a spike in unparsable structured data errors within Google Search Console. This spike should be ignored if it happened between January 13 and 16th of this year. Google said "This was due to an internal misconfiguration that will be fixed soon, and can be ignored."
  19. Boost SEO teamwork through unexpected collaborations -

    SEO plays a role in the success of most online businesses, but it’s kept in a silo. SEO focuses on organic traffic online, while other strategies operate independently around it. What happens when you break down the silos and start working SEO into other company functions?

    The ‘Rule of 7‘ suggests that people need to see your messages at least seven times before they start to take notice of your brand. By combining your SEO efforts with ongoing marketing, advertising, and other activities, you can start to accelerate the number of times and channels by which people are seeing your messaging.

    SEM collaborations

    SEO and SEM are really just two sides to the same coin. SEO focuses specifically on monitoring and improving organic traffic to your website while SEM has a broad focus on improving conversions through mostly paid strategies. Many companies consider these two activities different enough to keep them separate, a strategy that makes sense when you look at the individual functions that differ from SEO and SEM.

    However, when SEO and SEM are collaborating, you can often get better results for both departments. Both activities rely heavily on targeting keywords to draw in more people. By sharing keyword data and insights, both departments can work on targeting and optimizing for the best keywords and phrases, creating a more unified approach that puts content and ads in front of the same audience consistently.

    When a website is well optimized, it can improve the results of SEM campaigns. Good SEO practices help Google and other search engines to consider your site as a legitimate source of information. This is good for your organic search placement, but also for your ad placements since search engines are more likely to promote more credible websites.

    SEM is also vital during the early stages of an SEO campaign. By using PPC ads as you work on your SEO for a new website, you can start getting more traffic and legitimacy that may speed up your long-term SEO results and help you reach your goals faster.

    CRM collaborations

    If you’re using a CRM (customer relationship management) software, you can have a powerful impact on your SEO by utilizing the system to complement ongoing SEO activities. The three most distinct benefits of this collaboration are:

    1. Insights about other companies your customers use

    CRM systems can help point you toward other services or companies that your customers engage with on a regular basis. With this knowledge, you can approach those companies for guest posts or content collaborations. You’re more likely to get a “yes” if you can show the other company how your customers are related and the value you can offer that’s complementary to what they already offer.

    The more relevant, high-quality links you’re getting, the better the results you can expect from your link building strategy.

    2. Keyword insights related to holistic customer experiences

    SEO analytics are great for showing you where customers can from and which keywords they searched to find you. But what happens if that customer took an unconventional journey?

    CRM software is better at tracking the full customer journey, allowing you to gain some insight into the circumstances that brought a person to your website. You’ll be able to see when and where they engaged with you, along with keywords and phrases that may have influenced them along the way.

    3. Unified content on all platforms

    CRM systems let you see what’s going on all around so you can see how well your messages are mashing up. Whether you’re hosting expert webinar presentations, publishing a series of blogs about a relevant topic, or posting short social media videos, you’ll be able to see how these things are impacting your customers positively or negatively.

    Having more data is necessary for successful SEO. You need to know what’s working, where, and why. CRM lets your SEO team draw from more complete data while ensuring that every outgoing message lines up with your ongoing SEO strategy.

    SMM collaborations

    If you’re not already combining SEO and social media marketing (SMM) activities, it’s time to catch up. Social media isn’t a good place to worry about keywords and typical SEO strategies, but it’s a very complimentary service that can drive a large amount of traffic to your website directly or to the search engine to look for you.

    Messaging and brand voice displayed on social media should match that on other platforms and throughout your content marketing. Social media is a unique platform that’s more informal and comfortable for people wanting to interact with your business. While SMM doesn’t directly impact your rankings, it has an enormous indirect benefit and helps get your content in front of more people, resulting in more backlinks, more engagement, and higher traffic numbers overall.

    Give your SMM team guidelines about how to effectively promote your SEO optimized content. SEO teams should make it incredibly easy to share content on social media (high-quality images, easy quotes or snippets, and the works). They should include social media features integrated into the website itself, while SMM teams should put in the work to make sure SEO content is getting out in front of their audience when it’s appropriate. In this way, both teams can help each other succeed.

    Marketing collaborations

    Traditional marketing has very little overlap with SEO. Since traditional marketing is more concerned with marketing that makes sense in the real world, rather than on the internet, it’s a completely different type of marketing. However, there is an important point of overlap that shouldn’t be ignored. Both marketing and SEO work with specific customer data, refining your brand messages and outreach based on who and how you’re reaching the most people.

    Marketing is concerned with knowing as much about your customers or potential customers as possible. If you have a marketing focus that’s not exclusively limited to online marketing, it’s still important to combine these two departments to allow them to share their data back and forth.

    The goal of collaborating

    At the end of the day, you want to present a unified brand image that gives people the right impressions no matter how they access your brand. Your messaging may vary from platform to platform, but your brand voice should always be the same. All your teams should be working together to reach the same broad company goals and milestones.

    When you start from the top and work your SEO strategy into every facet of your business, it’s easier to accomplish or even surpass your goals.

    Georgi Todorov is a digital marketing specialist at Green Park Content. He can be found on Twitter @GeorgiTodorovBG.  

    The post Boost SEO teamwork through unexpected collaborations appeared first on Search Engine Watch.

  20. The 20 Best Mobile Games You Probably Have Not Played Yet -

    Your smartphone is a pretty decent gaming machine, which you might forget about when streaming videos, sending emails, or taking photos. In the last two years alone, 20 amazing games have launched on Android and iOS (or both).

    Read more...

  21. How an automatic rice cooker works -

    How do rice cookers know when rice has been cooked? The host of Technology Connections explains.

  22. Paris Museums Have Released More Than 150,000 Images of Artwork Into the Public Domain -

    If you’ve always dreamed of taking a trip to Paris to feast your eyes on some world-class art, you no longer need to book that plane ticket. Thanks to Paris Musées, a collection of 14 museums in Paris, there are now more than 150,000 high-resolution digital copies of works of art available online for free without…

    Read more...

  23. 6 Types of User Behavior to Track on Your Website & the Tools to Do It via @coreydmorris -

    Start tracking user behavior on your website and identify the tools you need to get the right data.

    The post 6 Types of User Behavior to Track on Your Website & the Tools to Do It via @coreydmorris appeared first on Search Engine Journal.

  24. Google: We Do Core Search Updates 2-4 Times Per Year; With Many Smaller Updates - Danny Sullivan from Google again said that while Google makes changes in search "each day" the broad core algorithm updates only happen two to four times per year. He said on Twitter "we do make small changes each day to search. It's a continual process of improvement. Our core updates only happen 2-4 times per year."
  25. How to Use Guest Blogging for Natural Link Building via @JuliaEMcCoy -

    Get higher chances of getting discovered online by guest blogging. Learn the right (and wrong) way to do it.

    The post How to Use Guest Blogging for Natural Link Building via @JuliaEMcCoy appeared first on Search Engine Journal.

  26. The Search Console Training video series is rolling out -
    A new video series about Google Search Console is rolling out on Youtube now! The series focuses on how to use Search Console to optimize your website for Google Search. In the videos we explain each of the reports available to you, giving examples on where to find data, how to analyze it, and how to fix issues that might affect your search appearance. We’ll have over a dozen episodes focusing on most of the features available on Search Console.

    As we finished migrating to the new Search Console in 2019, we knew a detailed training video series would help users learn about the product and its many use cases. Below are the videos we have already released and there are many more to come! Check the Search Console Training playlist for a new video every two weeks and subscribe to the Webmasters YouTube channel to get notified about new video uploads.


    I hope that by the end of the series you’ll agree with us that Search Console data is insightful, fun and exciting! Let us know what you think via commenting on videos or tagging us on Twitter.



    Posted by Daniel Waisberg, Search Advocate

  27. This Guy Brilliantly Photoshops Toy Godzilla In His Photos -

    Freelance photographer Kieran Murray rounded up his photos for the past 4 years and decided to add toy Godzilla into them to make it seem like they are exploring the world together. Why? Because he was bored. And for internet fame, of course.

    Hanging out with Godzilla.

    Hanging out with Godzilla.

    Hanging out with Godzilla.

    Hanging out with Godzilla.

    Hanging out with Godzilla.

    Hanging out with Godzilla.

    Hanging out with Godzilla.

    Hanging out with Godzilla.

    Hanging out with Godzilla.

    Hanging out with Godzilla.

    Hanging out with Godzilla.

    Washing together with Godzilla.

    Hanging out with Godzilla.

    Hanging out with Godzilla.

    Hanging out with Godzilla.

    Hanging out with Godzilla.

    Hanging out with Godzilla.

    Hanging out with Godzilla.

    Hanging out with Godzilla.

    Hanging out with Godzilla.

    Hanging out with Godzilla.

  28. 30 Gorgeous Photos That Defined Fashion Styles of Dolly Parton in the 1980s - Dolly Parton is an American singer, songwriter, multi-instrumentalist, record producer, actress, author, businesswoman, and humanitarian, known primarily for her work in country music. Her sales and chart peak came during the 1970s and continued into the 1980s.


    Parton's music includes 25 Recording Industry Association of America (RIAA)-certified gold, platinum and multi-platinum awards. She has had 25 songs reach No. 1 on the Billboard country music charts, a record for a female artist (tied with Reba McEntire). She has 41 career top-10 country albums, a record for any artist, and she has 110 career charted singles over the past 40 years.

    Parton has garnered nine Grammy Awards, two Academy Award nominations, ten Country Music Association Awards, seven Academy of Country Music Awards, three American Music Awards, and is one of only seven female artists to win the Country Music Association's Entertainer of the Year Award. Parton has received 47 Grammy nominations.

    As an actress, she has starred in films such as 9 to 5 (1980) and The Best Little Whorehouse in Texas (1982), for which she earned Golden Globe nominations for Best Actress, as well as Rhinestone (1984), Steel Magnolias (1989), Straight Talk (1992) and Joyful Noise (2012).

    Parton is one of the most-honored female country performers of all time. In 2018, she received a second star on the Hollywood Walk of Fame and was also recognized in the Guinness World Records 2018 Edition for holding records for the Most Decades with a Top 20 hit on Billboard's Hot Country Songs Chart and Most Hits on Billboard's Hot Country Songs Chart by a Female Artist.

    Take a look at these gorgeous photos to see the beauty of Dolly Parton in the 1980s.






    See more »
  29. elphabaforpresidentofgallifrey: elphabaforpresidentofgallifrey: ... -



















    elphabaforpresidentofgallifrey:

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    put this in the MOMA

  30. The Python Programming Bootcamp 2.0 can teach anyone this versatile language -

    Do you know Python? If you're interested in any aspect of web development, data analytics or the Internet of Things, you should. Python is the computer language used to drive everything from that voice recognition software on your phone to the gaming apps you use to kill time.

    So yes, there's a market for those who know it. There are a lot of worse places for beginning programmers to start than by learning Python. And the Python Programming Bootcamp 2.0 is just the place to start.

    This online course package is suitable for anyone, even if they've never written a single line of code. But in more than 35 hours of training, users will dive into almost every marketplace application for this ubiquitous tool.

    A "fast track" intro gets you going right away with some simple programming, and even gamifies the process so these foundational lessons stick. From there, you get deep dives into Python's uses in the world of finance, data analytics, IoT and more. You'll learn not just how to comb websites for data with Python, but how to present it effectively. You'll even be able to create your own, functioning smart camera for home security.

    The full course pack is now available for $19, a price drop over the previous sale price of $39. That makes the package more than 98% off for Boing Boing readers.

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