leegovatos.com’s Saved Items http://www.leegovatos.com/fever Shaun Inman’s Fever http://blogs.law.harvard.edu/tech/rss <![CDATA[A Complete List of the Different Types of Featured Snippets by @amelioratethis]]> Read on and find out how you can optimize and tailor your content for featured snippets.

The post A Complete List of the Different Types of Featured Snippets by @amelioratethis appeared first on Search Engine Journal.

http://tracking.feedpress.it/link/13962/7145304 980026@leegovatos.com/fever Fri, 20 Oct 2017 12:00:44 GMT
<![CDATA[4 common mistakes that tank responsive mobile conversion]]> About a decade ago, almost everyone who accessed the internet used a desktop computer. Just two screen sizes accounted for 77% of all web usage in 2006.

This pattern has completely shifted. Research by mobify.com found that today, ten screen sizes – different laptops, tablets, smartphones, monitors, netbooks and web-enabled TVs – account for 77% of web usage.

Interestingly, none of the screen sizes have over 20% of market share each. Today, when designing a website, marketers must plan for all kinds of mediums accessing the web grid, from smart TVs to heavy-weight iMacs down to the cheapest Android device out there.

The solution for a digitalized planet where smartphone and tablet users expect rich and intuitive web experiences as found on desktops will be responsive mobile design.

But responsive mobile design isn’t a magic bullet. It might solve the screen-size layout problem, but there are other intrinsic problems with the responsive approach that a lot of marketers skim over.

Below are some common mistakes that could affect your responsive mobile conversion.

Mistake #1: Bloated images

Images pose a leading responsive conversion problem. Because a responsive website makes use of a single markup across devices, it’s important to ensure that only large, attractive images are served to Retina iPad displays, whilst old smartphones acquire lesser low-resolution images that will load fast.

For image-rich websites, their woes begin with mobile page speed due to size of high-res images rendered to the wrong device. In addition, the cost of the wasted bandwidth used in sending weighty images to the wrong devices is basically throwing away money.

Paul Gian, marketer at Beyond4C’s recommends the following ways for optimizing images for all screen sizes and resolutions:

  • Running images through Imagemagick (back-end process) for an optimal size.
  • Using Lossy Compression to completely reduce the image size while maintaining depth.
  • Rendering images through multiple servers, Amazon Cloudfront CDN preferably.

With these hacks, Beyond4C’s saw a 135% increase in mobile conversion as the hacks guarantee that you can constantly send the right images to the right devices.

Mistake #2: Slow page load time

Web pages with slow loading times have a major problem because mobile users are very irritated with slow web pages. The typical U.S. retail mobile site loads in 6.9 seconds in July 2016.

But, according to the Akamai study, “40% will abandon a web page if it takes more than three seconds to load”. And “64% of shoppers who are dissatisfied with their site visit will go somewhere else to shop next time.”

Web visitors have a tendency to get aggravated if they have to wait too long to see your web content. In his book Usability Engineering, Jakob Nielsen says people can handle up to 10 seconds of load time before they leave, but even a few seconds’ delay is enough to create an unpleasant user experience.

A number of the world’s largest companies understand that site performance and placing importance on their users’ time can be a competitive advantage in the market. It’s a big part of Google’s philosophy.

And Facebook’s design team has this to say:

“We value our user’s time more than our own. We recognize faster experiences are more efficient and feel more effortless. As such, site performance is something our users should never notice. Our site should move as fast as we do.”

Mistake #3: Long forms

Nobody enjoys having to fill out long forms on desktop sites; however, this becomes even more loathsome when you have to type several details with your thumbs on mobile.

Avoid the use of long, tiresome forms that make users type a lot. Long forms do not only frustrate your users, but also hurt your conversion rates when you use them for any kind of transaction. Take for instance Expedia, who lost $12 million dollars in revenue because they were making use of an unnecessary form field that confused their users.

By reducing their form fields from four to three, HubSpot improved their conversion rates by 50%. When it comes to forms, shorter is always better, particularly on mobile.

Mistake #4: Ignoring mobile user intent

Another common mistake that hurts responsive mobile conversion is the assumption that responsive design will fix all problems. Though a responsive design takes care of many mobile UX issues, it doesn’t necessarily take user goals into consideration.

According to smartinsights.com, there’s a 270% gap between desktop and mobile conversion rates, because people get mobile websites all wrong.

On desktop computers, long titles and many words have an effect that is sometimes totally opposite to mobile devices. More text on mobile devices will hide the page and push away the user from accessing their goal, which is most of the time the call to action.

Aside the menu bar, always focus on helping your visitors to navigate your web page easily, especially the call to action buttons. When designing your site, have mobile device users in mind and make their journey through your website much simpler, targeting your conversion rate.


Mobile media usage is growing faster than desktop, TV, radio, and print. More people are using mobile devices to access the internet more than ever before, so, it is of the essence to design mobile sites that are simple and pleasant to use. Sites that are difficult to navigate infuriates mobile users, making them leave your sites and locate other sites.

If you don’t make your website truly mobile-friendly, your visitors won’t complete your forms, will abandon their shopping cart, leave your site, and transact business with your competitors. This of course, would go a long way to adversely affecting your conversion rate.

https://searchenginewatch.com/2017/10/20/4-common-mistakes-that-tank-responsive-mobile-conversion/ 980010@leegovatos.com/fever Fri, 20 Oct 2017 11:53:46 GMT
<![CDATA[Kahlil Joseph’s new Fly Paper installation pays homage to Harlem music past and present]]> The post Kahlil Joseph’s new <em>Fly Paper</em> installation pays homage to Harlem music past and present appeared first on The Vinyl Factory.

https://thevinylfactory.com/news/kahlil-joseph-fly-paper-black-mary-film/ 979997@leegovatos.com/fever Fri, 20 Oct 2017 10:58:09 GMT
<![CDATA[Halloween Candy by State, Smartphone Dangers, & Online Dating’s Effects]]> THE ENERGIZER BUNNY OF SLASHER FLICKS:

http://robertzemeckis.tumblr.com/post/165414798828(thank you)

Your soundtrack for the week ahead can be found right here.

IT’S JUST ONE WEEK… til All Hollow’s Eve. Here’s what your state is serving up for those little monsters. I’m pretty disgusted with my state. Not gonna lie. (Editor’s Note: Off to Maryland, BRB.) Meanwhile, there are a few well known facts about the holiday which are anything but. 

HALLOWEEN KITTEH: I’m pretty sure I’m in need of one of these right meow. Here’s the deal on the breed. Purrfect.

PRESCRIPTION FOR CAPITOL HILL: This is both interesting and kind of frightening.

A DIFFERENT KIND OF PRESCRIPTION: Virtual Reality can have real world benefits. 

THE CONTINUING SAGA OF EQUI-FUX: This is beyond ridiculous. I mean, this is trolling level incompetence. Meanwhile, this might be relevant to your interests if you’re concerned about your home wifi network getting hacked (apparently we kind of maybe should be).


https://gameraboy1.tumblr.com/post/166466949976/scooby-doo(thank you)

Our intrepid Vice President of Outsourced Content Eric H. found time to send us a ginormous batch of linkables this week even though he’s prepping for his first enduro mountain bike race. Good luck Eric!

AND SO IT BEGINS: Listen, if I have to see holiday ads, I’m fine with these. Also, yes, this is happening. I mean, you’ve started shopping amiright? No? Just me? Nevermind.

THIS IS WHY WE CAN’T HAVE NICE THINGS: Also, this is why I hate people, mostly. I can only hope that whoever did this is eaten alive by some kind of tree borer beatle, because, f&%k those douchecanoes.

LADIES AND GENTLEMEN: Bespoke condoms.

THE HISTORY OF HIP-HOP… is incomplete without this man’s story. And what a story it is.

ARE YOU A GAMER? Then this is the best news you’ll read today. Prepare to share with all the haters.

LIGHTNING ROUND! Don’t be like that guy. Like, wow. | Nope. | That would be a gourmet nope. | This woman is the definition of bad ass. | Oh FFS. Just stop. | Snakes. Burlesque. 50’s. Zorita.


http://bunnyfood.tumblr.com/post/166440357962(thank you)

FROM THE EDITOR’S DESK: This is worth a couple minutes of your time. Especially if you have ever wondered about the foundation of being a good person. This is hard.

AN INCONVENIENT TRUTH: Our love for those things we cannot seem to live without is killing us. Then there’s this. I wonder how long I’d last if I tried to not use my phone for a day or two. As if.

BESIDES, YOU CAN NEVER TRUST THE PHOTOS: Online dating is actually changing the nature of society. 

AND NOW, FROM SWEDEN…They stood by their word and we all have a new favorite piece of public transportation. And at the other end of the spectrum of everything, they are making people change the way they think about what it means to prep.

THE WHALES OF RALEIGH: A tale of grease, dung and yes, whales.


http://lathien-dark.tumblr.com/post/166479010231(thank you)

TRIPPIN’ BALLS: It might be the answer to what ails you.


SECOND THOUGHTS IN SILICON VALLEY: Not everyone is happy with that famous like button. I wonder how this is playing out in Palo Alto.

THINGS YOU WILL NEVER SEE IN AMERICA…Category: high elevation highway overpasses. You might want to skip right ahead to “oh hell no.”

SHARK VS ALLIGATOR: Who you got? Wrong! Or, you know, not.


https://neillblomkamp.tumblr.com/post/165847365324/the-silence-of-the-lambs-1991-directed-by(thank you)

SASQUATCH McSASQUATCHY FACE: Bigfoot country is being all bigfooty.

THE CASE AGAINST SUGAR: The more they find out, the less sweet it is. 

HEY YOU GUYS! It’s true. You can buy anything on Amazon.

JEEPERS CREEPERS: Your peepers self pollute in order to save your sight. I’m ok with this.

THE CATS OF INSTAGRAM: This one is having a blast. Goals.


This looks. So good. Can’t even. Breathe.

Tim Johnstone is Dappered’s music correspondent as well as our resident gatherer of all things interwebs related. He doesn’t really hate people. Mostly. But wait, there’s more mostly!

https://dappered.com/2017/10/halloween-candy-by-state-smartphone-dangers-online-datings-effects/ 979978@leegovatos.com/fever Fri, 20 Oct 2017 10:00:23 GMT
<![CDATA[LEMON DRINK: Check Out The Hilarious Horror Short Out Of Telluride!]]>

Go ahead, make your day.


http://birthmoviesdeath.com/2017/10/19/lemon-drink-short 979737@leegovatos.com/fever Thu, 19 Oct 2017 20:20:00 GMT
<![CDATA[Watch a new documentary exploring the realities of DJ life]]> The post Watch a new documentary exploring the realities of DJ life appeared first on The Vinyl Factory.

https://thevinylfactory.com/news/watch-new-dj-documentary/ 979623@leegovatos.com/fever Thu, 19 Oct 2017 17:14:56 GMT
<![CDATA[I, TONYA Teaser Just Wants You To Love It]]>

Your first glimpse at one of 2017's most ridiculous movies is here.


http://birthmoviesdeath.com/2017/10/19/i-tonya-teaser-just-wants-you-to-love-it 979615@leegovatos.com/fever Thu, 19 Oct 2017 16:50:00 GMT
<![CDATA[‘Party Hard Tycoon’ Hits The Dance Floor With New Launch Trailer]]> TinyBuild Games has released Party Hard Tycoon today, and with it comes a new launch trailer and a little more detail on the title. If you haven’t guessed by now, the game allows you to build your own parties while setting them up as fantastic puzzles for people to literally slay on the dancefloor. We got a better description for you below along with the trailer for your murderous enjoyment.

Manage your dream nightclub in Party Hard Tycoon, a business simulation game where you’re tasked with throwing the most profitable party ever. It takes place in the same universe as tinyBuild’s 2015 hit Party Hard. Manage your own nightclub in Party Hard Tycoon, the most accurate nightclub sim of the year! Expanding upon the AI & hilarious setups of Party Hard, the game takes a tycoon-style look at what it’s like to be a professional partymaker.

The post ‘Party Hard Tycoon’ Hits The Dance Floor With New Launch Trailer appeared first on Bleeding Cool News And Rumors.

https://www.bleedingcool.com/2017/10/19/party-hard-tycoon-hits-dance-floor-new-launch-trailer/ 979676@leegovatos.com/fever Thu, 19 Oct 2017 16:45:58 GMT
<![CDATA[First Trailer For JIM & ANDY: THE GREAT BEYOND Makes Jim Carrey Look Like A Real A-Hole]]>

Here's a doc about Jim Carrey being taken over by the spirit of Andy Kaufman and almost derailing a movie.


http://birthmoviesdeath.com/2017/10/19/first-trailer-for-jim-andy-the-great-beyond-makes-jim-carrey-look-like-a-re 979618@leegovatos.com/fever Thu, 19 Oct 2017 15:43:00 GMT
<![CDATA[New campaigns Overview tab rolling out in Bing Ads accounts]]>
Please visit Search Engine Land for the full article.
https://searchengineland.com/bing-ads-campaigns-overview-tab-285235 979547@leegovatos.com/fever Thu, 19 Oct 2017 14:35:16 GMT
<![CDATA[Jake Likes Onions: damned funny webcomics]]>

My latest Twitter follow is @jakelikesonions, whose bi-weekly cartoon of the same name has been going since 2015, and represents a very deep set of funny stuff to lose yourself in. Some recent gooduns below: (more…)

https://boingboing.net/2017/10/19/nerd-humor-ar-ar-ar.html 979571@leegovatos.com/fever Thu, 19 Oct 2017 13:57:19 GMT
<![CDATA[Our ‘Ultimate Guide to Google Penalties’ launches today]]>
Please visit Search Engine Land for the full article.
https://searchengineland.com/ultimate-guide-google-penalties-launches-today-285156 979247@leegovatos.com/fever Wed, 18 Oct 2017 20:30:36 GMT
<![CDATA[In New Cookbook, Acclaimed Indian Restaurant Finally Spills Its Secrets]]>

Rasika, a top eatery in Washington, D.C., is famous for its crispy spinach and modern twists on classic dishes. Now the owner and chef are sharing some of their prized — and adventurous — recipes.

(Image credit: Ari Shapiro/NPR)

http://www.npr.org/sections/thesalt/2017/10/18/558350731/in-new-cookbook-acclaimed-indian-restaurant-finally-spills-its-secrets?utm_medium=RSS&utm_campaign=food 979178@leegovatos.com/fever Wed, 18 Oct 2017 19:28:00 GMT
<![CDATA[Watch Andy Warhol in TDK cassette TV commercials from Japan, 1983]]>


Business art is the step that comes after art. I started as a commercial artist, and I want to finish as a business artist. Being good in business is the most fascinating kind of art. During the hippie era people put down the idea of business. They’d say “money is bad” and “working is bad”. But making money is art, and working is art - and good business is the best art.

(via r/ObscureMedia)

]]> https://boingboing.net/2017/10/18/watch-andy-warhol-in-tdk-casse.html 979184@leegovatos.com/fever Wed, 18 Oct 2017 19:12:19 GMT <![CDATA[Nerd Food: Lost City Diner In Baltimore, Maryland]]> Years ago my ex and I drove by this spot on Charles Street and were immediately drawn in. The exterior sign said “milkshakes” bold and proud, but the windows were all covered up with newspaper. For the following year the mysterious milkshakes place remained empty. And then one day, almost without any fan fare, Lost City Diner opened up. Located at 1730 N. Charles Street in the Station North area of Baltimore, the diner fit right in alongside Club Charles and The Depot.

But then it closed down unexpectedly. It obviously re-opened, and since then the menu has gradually gotten smaller. Gone are the days where they had a rather extensive sandwich menu (I miss you, tuna melt) and more vegan options (I really liked the hummus). Now the menu features mostly burgers and ice cream. I’ve come here a lot over the years. The tuna melt was my favorite thing on the menu, but then it was removed. I’ve had a number of items on here; the grilled cheese, disco fries, the Mercury and Starboy Burgers (pictured) are solid options. In fact, the Starboy tastes like a better quality Big Mac. The Mercury is a Reuben/Rachel but with hamburger, and honestly it works. Even with sauerkraut.

Lost City Diner Burger and Fries

The main draw to this place is the way it’s decorated. It looks like Buck Rogers and Flash Gordon threw up in here, but in the best way possible. Seriously, if you love pulp serials and old sci-fi movies, you need to visit this place once. Service is for the most part good, but sometimes an order will be slightly off (my boyfriend always gets pickles on his burgers, even after asking for no pickles. Not exactly the end of the world). Price wise it’s not bad. If you take a date here, expect to spend around $27 bucks.

lost city diner

The post Nerd Food: Lost City Diner In Baltimore, Maryland appeared first on Bleeding Cool News And Rumors.

https://www.bleedingcool.com/2017/10/18/nerd-food-lost-city-diner-in-baltimore-maryland/ 979049@leegovatos.com/fever Wed, 18 Oct 2017 16:20:58 GMT
<![CDATA[5 Disasters in Checkout that Destroy Conversion Rates by @shane_barker]]> These drastic checkout mistakes can destroy your conversion rate. Here are ideas for how to tackle each of these issues.

The post 5 Disasters in Checkout that Destroy Conversion Rates by @shane_barker appeared first on Search Engine Journal.

http://tracking.feedpress.it/link/13962/7123562 978963@leegovatos.com/fever Wed, 18 Oct 2017 14:00:17 GMT
<![CDATA[More songs' emotional moods inverted with key changes]]>


The Week catches up on a few years' worth of "minor to major" edits to well-known sad or dark songs, upsetting the mood to happy or humorous effect. Embedded here is The Godfather theme, which when modified sounds rather like the theme tune to the arcadian British show Last of the Summer Wine, about old Yorkshiremen enjoying their endless retirements. https://www.youtube.com/watch?v=kyVq85xrTCY

Someone should make that sound tragic and sinister instead, a sort of "Last of the Middlesborough Vodka."


https://www.youtube.com/watch?v=3ppoRHBtwCY&feature=youtu.be&t=2m27s]]> https://boingboing.net/2017/10/18/more-songs-emotional-moods-i.html 978876@leegovatos.com/fever Wed, 18 Oct 2017 12:13:07 GMT <![CDATA[7 Reasons Why Your Broken Link Building Campaign Isn’t Working by @_kevinrowe]]> Here are seven possible reasons why your link building campaign isn't working and what you can do about it.

The post 7 Reasons Why Your Broken Link Building Campaign Isn’t Working by @_kevinrowe appeared first on Search Engine Journal.

http://tracking.feedpress.it/link/13962/7122693 978873@leegovatos.com/fever Wed, 18 Oct 2017 12:00:50 GMT
<![CDATA["The Top-Secret New York Bar That’s Only Big Enough for Two Customers"]]> NY:
Suddenly, like magic (or like “The Lion, the Witch, and the Wardrobe”), we found ourselves entering an even smaller space: a full-blown miniature saloon, just large enough to accommodate a single bartender and exactly two guests.

The idea for Threesome Tollbooth grew out of another of the “experiences” that Austin, who works mostly as a designer of them, orchestrated recently. A man he knew, he told us, had commissioned Austin to come up with something dramatic as a grand gesture to win over his estranged wife—a couple of some celebrity, Austin admitted, though he wouldn’t name names. (“Blink twice if it’s Jay-Z and Beyoncé!”) So Austin had put together a custom-made, one-time pop-up bar in an actual tollbooth, an abandoned one on a rail bridge over a river in New Jersey. Did it work?


The price of a visit to the Tollbooth is a hundred and ten dollars per person; Austin and the Tollbooth’s co-creator, the lexicographer and cocktail connoisseur Jesse Sheidlower, pay rent on the closet-sized space, of an amount they prefer not to specify. “What I will say,” Austin allowed, “is that this is possibly going to work as a business and not just, like, a fun project.” So far, news of the bar has spread entirely through word of mouth.
http://www.superpunch.net/2017/10/the-top-secret-new-york-bar-thats-only.html 978817@leegovatos.com/fever Wed, 18 Oct 2017 03:17:00 GMT

http://kittiesntitties.tumblr.com/post/166521088260 978813@leegovatos.com/fever Wed, 18 Oct 2017 02:20:24 GMT
<![CDATA[Unlocking Hidden Gems Within Schema.org]]> Posted by alexis-sanders

Schema.org is cryptic. Or at least that’s what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties search engines require, and overall making the process of implementing structured data a daunting task. However, once I got past Schema.org’s intimidating shell, I found an incredibly useful and empowering tool. Once you know how to leverage it, Schema.org is an indispensable tool within your SEO toolbox.

A structured data toolbox

The first part of any journey is finding the map. In terms of structured data, there are a few different guiding resources:

  • The most prominent and useful are Google’s Structured Data Features Guides. These guides are organized by the different structured data markups Google is explicitly using. Useful examples are provided with required item properties.

    Tip: If any of the item types listed in the feature guides are relevant to your site, ensure that you're annotating these elements.
  • I also want to share Merkle’s new, free, supercalifragilisticexpialidocious Structured Data Markup Generator. It contains Google’s top markups with an incredibly user-friendly experience and all of the top item properties. This tool is a great support for starting your markups, and it’s great for individuals looking to reverse-engineer markups. It offers JSON-LD and some illustrative microdata markups. You can also send the generated markups directly to Google’s structured data testing tool.

  • If you’re looking to go beyond Google’s recommendations and structure more data, check out Schema.org’s Full Hierarchy. This is a full list of all Schema.org’s core and extended vocabulary (i.e., a list of all item types). This page is very useful to determine additional opportunities for markup that may align with your structured data strategy.

    Tip: Click “Core plus all extensions” to see extended Schema.org’s libraries and what's in the pipeline.

  • Last but not least is Google’s Structured Data Testing Tool. It is vital to check every markup with GSDTT for two reasons:
    • To avoid silly syntactic mistakes (don’t let commas be your worst enemy — there are way better enemies out there ☺).
    • Ensure all required item properties are included

As an example, I’m going to walk through the Aquarium item type Schema.org markup. For illustrative purposes, I’m going to stick with JSON-LD moving forward; however, if there are any microdata questions, please reach out in the comments.

Basic structure of all Schema.org pages

When you first enter a Schema.org item type’s page, notice that every page has the same layout, starting with the item type name, the canonical reference URL (currently the HTTP version*), where the markup lives within the Schema.org hierarchy, and that item type’s usage on the web.

*Leveraging the HTTPS version of a Schema.org markup is acceptable

What is an item type?

An item type is a piece of Schema.org’s vocabulary of data used to annotate and structure elements on a web page. You can think about it as what you’re marking up.

At the highest level of most Schema.org item types is Thing (alternatively, we’d be looking at DataType). This intuitively makes sense because almost everything is, at its highest level of abstraction, a Thing. The item type Thing has multiple children, all of which assume Thing’s properties in a cascading in a hierarchical fashion (i.e., a Product is a Thing, both can have names, descriptions, and images).

Explore Schema.org’s item types here with the various visualizations:


Item types are going to be the first attribute in your markup and will look a little like this (remember this for a little later):

Tip: Every Schema.org item type can be found by typing its name after Schema.org, i.e. http://schema.org/Aquarium (note that case is important).

Below, this is where things start to get fun — the properties, expected type, and description of each property.

What are item properties?

Item properties are attributes, which describe item types (i.e., it’s a property of the item). All item properties are inherited from the parent item type. The value of the property can be a word, URL, or number.

What is the "Expected Type"?

For every item type, there is a column the defines the expected item type of each item property. This is a signal which tells us whether or not nesting will be involved. If the expected property is a data type (i.e., text, number, etc.) you will not have to do anything; otherwise get ready for some good, old-fashioned nesting.

One of the things you may have noticed: under “Property” it says “Properties from CivicStructure.” We know that an Aquarium is a child of CivicStructure, as it is listed above. If we scan the page, we see the following “Properties from…”:

This looks strikingly like the hierarchy listed above and it is (just vertical… and backward). Only one thing is missing – where are the “Properties from Aquarium”?

The answer is actually quite simple — Aquarium has no item properties of its own. Therefore, CivilStructures (being the next most specific item type with properties) is listed first.

Structuring this information with more specific properties at the top makes a ton of sense intuitively. When marking up information, we are typically interested in the most specific item properties, ones that are closest conceptually to the thing we’re marking up. These properties are generally the most relevant.

Creating a markup

  1. Open the Schema.org item type page.
  2. Review all item properties and select all relevant attributes.
    • After looking at the documentation, openingHours, address, aggregateRating, telephone, alternateName, description, image, name, and sameAs (social media linking item property) stood out as the most cogent and useful for aquarium goers. In an effort to map out all of the information, I added the “Expected Type” (which will be important in the next step) and the value of the information we’re going to markup.
  3. Add the starting elements of all markup.
    • All markup, whether JSON-LD or microdata, starts with the same set of code/markup. One can memorize this code or leverage examples and copy/paste.
    • JSON-LD: Add the script tag with the JSON-LD type, along with the @context, and @type with the item type included:
  4. Start light. Add the easier item properties (i.e., the ones that don’t require nesting).
    • First off, how do you tell whether or not the property nests?
      • This is where the “Expected Type” column comes into play.
      • If the “Expected Type” is “Text”, “URL”, or “Number” — you don’t need to nest.
    • I’ve highlighted the item properties that do not require nesting above in green. We’ll start by adding these to our markup.
    • JSON-LD: Contains the item property in quotation marks, along with the value (text and URLs are always in quotation marks). If there are multiple values, they’re listed as arrays within square [brackets].

  5. Finish strong. Add the nested item properties.
    • Nested item properties are item types within item types. Through nesting, we can access the properties of the nested item type.
    • JSON-LD: Nested item properties start off like normal item properties; however, things get weird after the colon. A curly brace opens up a new world. We start by declaring a new item type and thus, inside these curly braces all item properties now belong to the new item type. Note how commas are not included after the last property.
  6. Test in Google’s Structured Data Testing Tool.
    • Looks like we’re all good to go, with no errors and no warnings.

Side notes:

  • *address: Google’s documentation list address, nested within PostAddress as a requirement. This is a good indicator of why it’s important to review Google’s documentation.
  • openingHours: Multiple times are listed out in an array (as indicated by the square brackets). As the documentation’s “Description section” mentions – using a hyphen for ranges and military time.
    • Note: Google’s documentation uses the openingHoursSpecification item property, which nests OpeningHoursSpecification. This is a good example where Google documentation shows a more specific experience to consider.
  • telephone: Sometimes you need to add a country code (+1) for phone numbers.
  • image: URLs must be absolute (i.e., protocol and domain name included).


  • Schema.org’s documentation can be leveraged to supplement Google’s structured data documentation
  • The “Expected Type” on Schema.org tells you when you need to nest an item type
  • Check out Merkle’s Structured Data Markup Generator if you want to try simply inserting values and getting a preliminary markup


A huge thanks to Max Prin (@maxxeight), Adam Audette (@audette), and the @MerkleCRM team for reviewing this article. Plus, shout outs to Max (again), Steve Valenza (#TwitterlessSteve), and Eric Hammond (@elhammond) for their work, ideas, and thought leadership that went into the Schema Generator Tool!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

https://moz.com/blog/schema-hidden-gems 979189@leegovatos.com/fever Wed, 18 Oct 2017 00:04:00 GMT
<![CDATA[Google AMP and call attribution — 5 things you need to know]]>
Please visit Search Engine Land for the full article.
https://searchengineland.com/google-amp-call-attribution-5-things-need-know-285005 978499@leegovatos.com/fever Tue, 17 Oct 2017 18:58:11 GMT
<![CDATA[Vintage Film Posters From The Golden Age of XXX]]> Vintage Film Posters From The Golden Age of XXX:

An impressive collection of posters from the 1970s. Mildly NSFW.

https://wilwheaton.tumblr.com/post/166474951529 978123@leegovatos.com/fever Mon, 16 Oct 2017 20:02:21 GMT
<![CDATA[Silicon Power Bolt B80 External Drive]]> Silicon Power Bolt B80 External Drive Not long ago, external drives were typically either large and heavy, or small and relatively slow. The Silicon Power Bolt B80 External Drive is small, light, and fast. It packs...

Visit Uncrate for the full post.]]>
https://uncrate.com/article/silicon-power-bolt-b80-external-drive/ 977921@leegovatos.com/fever Mon, 16 Oct 2017 16:03:39 GMT
<![CDATA[3 Quick SEO Wins Lurking Inside Google Analytics by @bsmarketer]]> Use Google Analytics data to help drive more people to your site, get them to stick around longer, and convert.

The post 3 Quick SEO Wins Lurking Inside Google Analytics by @bsmarketer appeared first on Search Engine Journal.

http://tracking.feedpress.it/link/13962/7101811 977894@leegovatos.com/fever Mon, 16 Oct 2017 14:00:44 GMT

http://kittiesntitties.tumblr.com/post/166450307174 977708@leegovatos.com/fever Mon, 16 Oct 2017 02:20:17 GMT
<![CDATA[Learn How To Make Larry David's Sandwich From CURB YOUR ENTHUSIASM]]>

Ted Danson wasn't a fan, but it turns out making Larry David's patented sandwich is actually far more rewarding than most things associated with the Curb Your Enthusiasm star's fictional life. If you don't remember, the sandwich has white fish, sable, capers, onions, and cream cheese. Sounds kinda nasty, but apparently it isn't too bad. 

Binging With Babish is back to show you how to make some of the show's more iconic meals, and they are all delicious! Let us know which one is your favorite below:

https://geektyrant.com/news/learn-how-to-make-larry-davids-sandwich-from-curb-your-enthusiasm 977456@leegovatos.com/fever Sun, 15 Oct 2017 12:00:00 GMT
<![CDATA[Seven SEO trends to watch in 2018]]> As we reach the fourth quarter of 2017, it’s time to start thinking about the year ahead and what to expect from SEO in 2018.

There are number of search industry trends that we’ve seen the very beginnings of this year and last, which will come into greater prominence in 2018.

Here are seven you should be keeping an eye on in order to stay ahead of the curve.

Voice search and digital assistants 

Voice search technology presents a big opportunity for changing the way we communicate and process information. The rise of digital assistants has presented a growing market that can change the way search queries are performed. According to Google, 1 out of 5 searches already come from voice queries.

This changes the search market and we’re expecting to see an even bigger shift towards voice search in 2018. When it comes to setting up an SEO strategy, the rise of voice search brings out the need to focus on more long-tail search keywords and a natural language that matches the user’s conversational tone.

As accuracy improves in digital assistants, there will be more people using voice search from their mobile devices, seeking for quick and relevant answers. It becomes important to research the voice user intent will provide more accurate results, helping the algorithms provide the best answer.

Moreover, voice search is expected to grow even more with its integration in smart home hubs, helping companies access new data, while users enjoy a seamless experience through everyday devices. As digital assistants go beyond smartphone devices, there is a great opportunity both for SEO and content, taking advantage of a growing market that connects the brand with a user in a unique but still relevant and useful way.

Link building

Link building is not expected to disappear in 2018, but it will be more important than ever to create a strategy that seeks out quality links. There’s no need to aim for new links if they don’t add value and help you build an authority in your target niche.

This doesn’t always mean that the best backlinks come from the most popular sites, but it’s still crucial to seek coverage from sites that are relevant to your industry. Referral traffic can still contribute to your site’s organic search rankings, while it is also useful to start thinking of link building as a long-term process.

A successful SEO strategy in 2018 will move towards relationship building, helping a brand develop powerful contacts and links that will be beneficial in a longer term.

A challenge for 2018 will be dealing with guest blogs and how to involve them as an integral part of a link building strategy without hurting a brand’s reputation. Back in May Google warned publishers who rely too much on guest posting for link building that there will be a closer look at guest blogs in an attempt to control spammy and questionable links.

This brings out the need for a more diversified link building strategy, aiming for a complete backlink profile, rather than single links that can bring successful results.

User experience 

User experience for SEO will become even more important in 2018. Google has made it clear that the focus is on the user and this should make more sites deliver a smooth UX for their visitors.

A good user experience increases the chances of people engaging with the pages that they visit. This helps search engines discover which pages are more useful for people, favoring them over others.

The first step is to monitor a site’s speed, its readability and its navigation structure to examine how these can be improved through the right changes. A closer look at your visitors’ browsing habits can offer helpful insights. For example, if the visits coming directly from search last just 30 seconds, then this probably means that the content or the user experience is hurting your site’s conversions.

Moreover, as more people consume content from their mobile devices, there is a growing need to provide an excellent user experience across all devices.

As SEO heads towards more relevant and personalized experiences, UX will be key to maintaining search traffic by creating an engaged audience. It’s not enough anymore to see a rise in search traffic if it’s not converting or bringing the desired engagement to create a loyal audience.

Featured snippets and Quick Answers 

The popularity of featured snippets has increased the competition among companies trying to appear in “position 0” in the SERP. Gaining a featured snippet in search requires catering to a specific combination of factors, which has opened up SEO beyond the traditional race to the top of Google.

According to Stone Temple Consulting, almost 30% of the test Google search queries show Featured Snippets. This brings out the need for a strategy on how to optimize a site’s content to meet Google’s standards for Featured Snippets.

Lists, tables and graphs tend to be popular, while it’s also useful to create content in a Q&A format, making it easier for Google to extract the right content to show up as a featured snippet.

An interesting angle to focus on during the next year is the optimization of featured snippets for voice search. The combination of two growing trends in the search market can create a great opportunity for more companies to show up at the top of the SERPs. This will involve considering the changes in the search queries, focusing more on longer keywords and natural language.

A similar way to reach the top of the SERPs is to create content that serves as a Quick Answer. Google’s Answer Box is an enhanced type of featured snippet that aims to answer a question in a more appealing way.

It usually follows a “how” or “what” structure and is Google’s attempt to use search intent to organize the search results in a more useful way. It has been observed that the results that show up in an Answer Box can see a CTR of 32.3%.

This will bring out the need for more companies to learn more about search intent and how they can optimize their content to show up in an Answer Box. Thus, a carefully crafted Answer Box strategy can increase both a site’s authority, but also a brand’s conversion.

Mobile-first index

2018 is more than likely to be the year that brands realize the potential of putting mobile first, rather than catering to mobile as an afterthought. This is particularly true if Google decides to make 2018 the year it finally deploys its mobile-first index.

But even if it doesn’t, brands and businesses need to put mobile first anyway: a recent study by BrightEdge found that, 57% of web traffic comes from mobile devices. More than this, there is a significant difference between the way that keywords rank on mobile and the way they rank on desktop – so mobile-first content is needed in order to have the best chance of being visible in mobile search.

As mobile searches are all about context, brands should provide the best possible results for every question, while local SEO is going to become even more popular. Mobile users will seek for more content while they are on the go, which means that brands will face a big opportunity of marketing their business at a local context.

Mobile optimization for local users, along with the rise of voice search, can provide an excellent way to create a successful SEO strategy in 2018 by facilitating the search experience through personalized and relevant answers.

Site speed is critical for search engines and your page’s performance at the SERPs and Accelerated Mobile Pages can make a page load up to four times faster than a standard mobile page. According to Chartbeat, AMP load in a second and they also see a 35% improvement in engagement time.

Google’s focus on AMP has made more publishers consider their use, currently counting more than 2 billion Accelerated Mobile Pages.

The demand is expected to grow in 2018, helping companies improve their engagement and the overall user experience through fast and responsive mobile pages. Brands that want to keep up with the changes in mobile search has to keep up with the trend and experiment whether they need AMP or any other fixes to improve their site speed.

The rise of visual search

Visual search is an exciting area and the combination of technological innovation and user experience can take searching to the next level.

As the internet becomes more visually-focused, there is a great opportunity to explore the power of visual search. Major tech companies including Bing, Pinterest and Google have already invested in developing powerful visual search engines in a bid to capitalize on this new trend.

An SEO strategy in 2018 needs to consider the way we consume visual content and how search engines now go beyond text to explore the changing habits of search. Rich visuals now become more engaging and the use of neuroscience and innovation bring out an interesting and competitive market.

As the competition increases, more companies seem to acknowledge the potential of a successful visual search, while brands need to focus even more on optimizing their visual content for SEO purposes.

AI and machine learning

Artificial intelligence and machine learning are already changing the way that search results are ranked. Machine learning can also facilitate the way searches take place, helping users find contextualized results.

This will lead to a more personalized experience, while the rise of voice search and digital assistants can offer the ideal ground to develop artificial intelligence and reward successful SEO strategies that keep up with the trends.

Google’s RankBrain, or else Google’s deep learning algorithm, is also expected to affect the search landscape. Catering to RankBrain often seems like an intimidating prospect to SEOs, and the term “Artificial Intelligence Optimization” has been bandied about a fair amount.

But as Dan Taylor explained in a comprehensive look at RankBrain and SEO, there is no set way to optimize for RankBrain, although certain search practices are now more relevant than ever.

We can expect more changes to come in 2018 where AI and machine learning are concerned, and Google’s determination to develop in this area indicate that there are many more innovations on the horizon.

Improving SEO in 2018

As it seems, 2018 will be an interesting year for SEO. Traditional SEO techniques are still effective, but a number of trends are in the works that could significantly alter the practice of optimizing for search.

What is useful to understand while we proceed towards is 2018 is that SEO is already changing, and the ranking in the first organic spot is not the ultimate goal anymore. As search engines evolve, there are multiple opportunities to increase your search traffic without necessarily focusing on organic SERPs.

The rise of featured snippets, PPC, voice search and local SEO can often yield better results than an organic ranking. That’s why it’s useful to keep up with the latest trends and discover how your brand can maintain a successful SEO strategy for the year ahead by blending established and growing trends.

https://searchenginewatch.com/2017/10/13/seven-seo-trends-to-watch-in-2018/ 976737@leegovatos.com/fever Fri, 13 Oct 2017 14:29:18 GMT
<![CDATA[Desktop Isn’t Dead: Why Not Everything in SEO Is Mobile-First by @clarkboyd]]> 'Mobile-first' is the defining slogan of this era, and with good reason. But SEOs should investigate further before prioritizing mobile over desktop.

The post Desktop Isn’t Dead: Why Not Everything in SEO Is Mobile-First by @clarkboyd appeared first on Search Engine Journal.

http://tracking.feedpress.it/link/13962/7073700 976736@leegovatos.com/fever Fri, 13 Oct 2017 13:00:11 GMT
<![CDATA[Bowie & Bond, The Martini Glass Origin Story, & Halloween is Approaching]]> A BEAUTIFUL DAY FOR OMG NOPE:

http://daddybobhodson.tumblr.com/post/166150032070(thank you)

PERFORMANCE ART? That’s kind of the only sense I can make of this story. Which is just too fantastic to imagine. Over and over again.

PSA OF THE WEEK: As my editor sums up: “the worst.”

LIFEHACK OF THE WEEK: Time to stock up on navels and such.  Thank you to my favorite Glamazon for sending this my way.

SPEAKING OF HACKS: This one seems like it could make some people lose sleep.

G’DAY MATE: This might be the most Australian story ever. 


https://artworkandphoto.tumblr.com/post/166019756006/artworkandphoto(thank you)

OOPS: We bad. Also, pretty much confirming what a lot of people thought about these things already. So, nice work there. Sheesh.

CONSEQUENCES: This will have some interesting repercussions.

CCTV FOOTAGE OF THE WEEK: When Irish eyes are OMG I JUST PISSED MESELF! A little bit. I am not proud. As much I enjoyed the spectral spectacle, I love that y’all have hellogiggles.com in your browser history.

PLANNING IS IMPORTANT: Here, for instance, is a classic example of not thinking things through. And the more I think about this I have to wonder if this kind of thing happens all the time all over the world? It must, right?


http://karolina-dean.tumblr.com/post/166160353281/my-own-brother-a-goddamn-shit-sucking-vampire(thank you)

BOTTOMS UP! Ever wondered where your Martini glass came from? Turns out… Also, now I’m thirsty.

OBSESSION: This looks like one of those daily visits that happens because FOMO! It’s a real thing you know.

AURAL SATISFACTION: Ladies and gentleman, meet The Shacks. I could hear this in a David Lynch something or other. You might have already noticed these guys via the Apple iPhone 8+ commercial.

OPTICAL DELIGHTS! You know Eric is excited about a movie when he drops everything and sends this to us in between our regularly scheduled Dossier data-swaps. Oh, and about Mr. Chan… But wait! There’s more: The Mavelous Mrs. Maisel.

MEANWHILE, IN CHERNOBYL (AND BEYOND): These kinds of stories always remind me that all is not lost in the world. Speaking of Chernoble…


http://giantmonster.tumblr.com/post/166160858210(thank you)

WORST. ANTIVIRUS PROTECTION. EVER: Seriously though, you probably shouldn’t be using this shit.

HEADS UP: Looking for Halloween costumes? This is relevant to your interests. Oh That’s Nasty tag shoved aside on account of a pun.

REAL ESTATE LISTING OF THE WEEK: A rare opportunity for a classic Tudor home in Godric’s Hollow. Expect visitors.

WAIT, WHAT? So is this good news or bad news? Are we gonna explode sooner or later? C’mon!


http://beyond-horror-design.tumblr.com/post/145710778766(thank you)

PATIENCE AND A SENSE OF HUMOR: Two things that come in handy when you encounter trolls.

CONSEQUENCES: This is so depressing. Go ahead, call me a treehugger. It still seems pretty crappy.

WELCOME TO CASTLE ROCK: As IT remains a box office hit, a new Stephen King inspired show is coming to HULU and it looks really good.

PICK YOUR OWN HEADLINE! You had one job. OR Hey Alanis!

GOOD NEWS EVERYBODY! Not gonna lie. This is probably for the best.


Eric H and I once again find ourselves in fanboy mode over a trailer and this week it is another Amazon Prime offering.

Tim Johnstone is Dappered’s music correspondent as well as our resident gatherer of all things interwebs related. He doesn’t really hate people. Mostly. 

https://dappered.com/2017/10/bowie-bond-the-martini-glass-origin-story-halloween-is-approaching/ 976675@leegovatos.com/fever Fri, 13 Oct 2017 10:00:09 GMT