leegovatos.com’s Saved Items http://www.leegovatos.com/fever Shaun Inman’s Fever http://blogs.law.harvard.edu/tech/rss <![CDATA[Check Where You Can Travel Visa-Free With This Passport Ranking Site]]>

As security concerns grow, visas are becoming more and more necessary when traveling out of the country. With the changing rules, knowing where you need a visa to travel to and where you don’t can be a bit challenging. Passport Index is a website that can help.

Read more...

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https://lifehacker.com/check-where-you-can-travel-visa-free-with-this-passport-1834244851 1230248@leegovatos.com/fever Wed, 24 Apr 2019 14:00:00 GMT
<![CDATA[Hacked]]>

Hacked

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https://thisisnthappiness.com/post/184412145809 1230271@leegovatos.com/fever Wed, 24 Apr 2019 13:52:20 GMT
<![CDATA[8 SEO Job Interview Questions That Cut Through the BS by @RyanJones]]> Want to hire the right person? Here are the best interview questions you should ask SEO job candidates.

The post 8 SEO Job Interview Questions That Cut Through the BS by @RyanJones appeared first on Search Engine Journal.

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http://tracking.feedpress.it/link/13962/11290370 1230243@leegovatos.com/fever Wed, 24 Apr 2019 13:45:40 GMT
<![CDATA[Recording studio magic: how Plate Echo works]]>

Fran Blanche explains "the greatest effect ever created" in the recording studio: plate echo.

Get out your good headphones and prepare to experience the awesome sound of plate echo through this 1980 vintage Ecoplate II! Thanks for watching and enjoy!

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https://boingboing.net/2019/04/24/recording-studio-magic-how-pl.html 1230251@leegovatos.com/fever Wed, 24 Apr 2019 13:30:11 GMT
<![CDATA[What Happens When Fans Destroy The Thing They Love]]> The year is 2036 and the world economy is in ruins, and I want to tell you what I’ve learned about the fallout from the fan wars.

Today families are divided, friendships shatter on a daily basis, and the entertainment industry produces nothing substantial. Owners of Intellectual Property refuse to produce films or television shows, even authors have decided to stop publishing. Superhero films are all bootlegs and knockoff parody you have to stream online because all the movie theatres have shut down. The few television networks that remain survive on news broadcasts. The video game industry doesn’t exist, it is a wild-west of independent direct distributed games that are the modern equivalent of 1990’s rap battles.

What Happens when Fans Destroy The Thing They Love

This started around 2016 when an anonymous manifesto was published on a blog and began circulating on internet message boards. The initial result over the years was an increasing level of harassment of actors, writers, and directors. Over the years gatekeeping became a sport and the harassment spread to other fans, film production studios and publishers. For almost 10 years these instigators were simply labeled trolls, and everyone attempted to ignore them. It was easy to dismiss them because their primary grievance appeared to be that they demanded their escapism remain homogenous and unchanging. That art shouldn’t reflect reality or society. I have wondered how they could recognize reality, when they can’t even understand the concept of gender.

Desperate to understand how this began I managed to dig up the original manifesto. They called it “Fans Defend Art” after I read it, I couldn’t help but feel that it was once intended to be satirical.

We are all fans: fans of movies, performers, books, and comics. As fans, it is our duty to safeguard what we love. What creators often forget is that once you gain a fan, you owe that fan everything. Without us, you would be nothing. We need to remind writers and directors need to that you hold our lives in your hands, what you created has become our identity.

Some may call our fandom toxic, but anyone saying that clearly does not know what they are talking about. We make art better by pushing creators and reminding them what made them great. It is not about us, it is about everyone, it is a public service.

What this comes down to is respect. It has become popular for writers and filmmakers to behave as if we do not deserve the same respect they do — if anything we deserve more. Never forget fans have all the power in this relationship.

If we do not push back, we will lose everything—we will make a positive difference someday—only the strong deserve to create for us. Becoming a fan means sacrifice and dedication, never forget what you made belongs to us. Once a director makes a film it belongs to us, the fans. After a writer creates a character, they are ours now. You made it, but it belongs to us.

The response was to begin producing multiple versions of each film. Authors began to publish multiple versions of their books. The most dramatic response came from comic book publishers. They began to publish dozens of variations of each title. It was an undeniably unsustainable model and only further widened the cultural divide, and lead to endless confusion keeping track of canon and continuity. There was a point where one comic book series lost track of character names, and storylines. The books were impossible to follow. Of course, this only enraged the very people they were trying to appease.

That was the first stage of failure. As the collapse of the entertainment industry ensued many other industries followed. With the subject of their ire in ruin, and the world economy rapidly crumbling the outrage brigade turn its attention to the governments of the world. The overthrow of the governments was surprisingly easy as most government leaders did not understand how to use the internet, so they were caught by surprise. When they discovered their email had been compromised and they had inadvertently surrendered via Tweet the US government pretended that was the plan all along. Then the US Department of Defense was entirely disabled by a denial of service attack on the only remaining internet service provider. The new President of the United States, MRAPOWNER69, issued a statement on YouTube disbanding the military and attempting to take over and nationalize a Disney.

Across the world armies disbanded and disorganized militias formed along the fuzzy lines of fandom. This period of time was called the Cosplay Wars.  People were fighting in the streets dressed as superheroes, video game characters, and various science fiction and fantasy characters. There was a major battle in Iowa City between the Star Trek fans and the Original Trilogy Star Wars fans. The streets of Iowa City were littered with bodies in star fleet uniforms, stormtroopers, and 97 Boba Fetts. That battle spilled over into Chicago as the Original Trilogy Star Wars fans clashed with the Jedi fans, New Trilogy fans, and Prequel fans. After these and many other bloody battles that demonstrated that prop weapons were no match against real ones the fights turned virtual.

The primary battle field was now online, most skirmishes took place on social media and in comment sections. The battles were spectacularly unimpressive, but the effects were devastating. Not only was there a widespread epidemic of computer monitors and tablets getting shattered by rage filled fists, but anyone that wanted to avoid these attacks had no choice but to stay offline.

These battles reached a tipping point when a brilliant offensive was orchestrated by the east and west coast Browncoats. They coordinated a week of airdropping leaflets across California and New York to Washington DC. Billions of fliers were released into the sky to rain down on these cities. This strategy was brilliant because paper couldn’t be deleted or blocked, they went everywhere. This led to peace talks headed by the Mentat and Vulcan delegations, two largely passive think-tanks. The negotiations were initially successful, but the fragile peace was shattered when members of the Vulcan delegation attempted to initiate a celebratory pon farr.

This cold war must end before tensions erupt, the threat of mutually assured doxing will only continue to suffocate any chance for peace among fans. Today here are many of us desperate to find our way back. To show the world that it is possible to ignore the art you dislike and accept that which is different. Strength is a byproduct of diversity, not a homogenous monoculture.

The post What Happens When Fans Destroy The Thing They Love appeared first on Bleeding Cool News And Rumors.

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https://www.bleedingcool.com/2019/04/24/what-happens-when-fans-destroy-the-thing-they-love/ 1230209@leegovatos.com/fever Wed, 24 Apr 2019 13:15:30 GMT
<![CDATA[How to organize your Apple Notes with folders on Mac]]>
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https://www.idownloadblog.com/2019/04/24/organize-apple-notes-folders-mac/ 1230216@leegovatos.com/fever Wed, 24 Apr 2019 13:00:14 GMT
<![CDATA[Google Can See Disavow Links Between Canonical URLs]]> ]]> https://www.seroundtable.com/google-disavows-links-between-canonical-urls-27463.html 1230196@leegovatos.com/fever Wed, 24 Apr 2019 12:42:39 GMT <![CDATA[5 Top Resources for Google Ranking Factors by @josephrobison]]> Obsessed with knowing every Google ranking factor? Here are five of the best resources for info on Google's ranking factors.

The post 5 Top Resources for Google Ranking Factors by @josephrobison appeared first on Search Engine Journal.

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http://tracking.feedpress.it/link/13962/11290019 1230122@leegovatos.com/fever Wed, 24 Apr 2019 11:45:57 GMT
<![CDATA[One of Playboy's Early Centerfolds: 35 Stunning Photos of Jean Jani in the Late 1950s]]> Playboy's early centerfolds, appearing in the July 1957 issue of the magazine. This Ohio-born beauty was portrayed as a sexy stewardess for United Airlines in the pages of Playboy, but in actuality she was a reservations clerk. Regardless, her appearance in Playboy cost her job. She went on to do more modeling with photographers such as Peter Gowland (who took her Playboy photos) and Ron Vogel.


Jani appeared in several issues of Adam and Modern Man as well as other titles in the late '50s and early '60s. She was also responsible for the jaw-dropping cover of Adam Bedside Reader #2 where she is wearing nothing but a red ribbon. This was a gal who was not afraid to show off her assets.

Jani packed a lot into her five foot three frame busting the measuring tape with an amazing 38-23-34 figure. She was one of several models who bridged the gap between the bosom-obsessed girlie-magazine crowd of the late 50's and the Tit Queen obsession of the 1960's.

If being a brunette knockout wasn't enough for her, every so often Jani would put on a blonde wig and do photo shoots under the name Joan Brennan. She retired from modeling in the mid-1960s in favor of a more domesticated existence. According to The Playmate Book, Jani forgot about her Playboy experience until her grown daughter gave her a copy in recent years. She has since embraced her pin-up past and become involved in the convention circuit.

Take a look at these stunning photos to see glamorous beauty of Jean Jani in the late 1950s.






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http://www.vintag.es/2019/04/jean-jani.html 1230116@leegovatos.com/fever Wed, 24 Apr 2019 11:04:28 GMT
<![CDATA[Suitcase Cooler]]>

With this ultra portable suitcase cooler you’ll be able to keep your hooch icy cold without having to lug around a cumbersome cooler all day long. The cooler features a closed cell foam insulation for optimal cooling and is large enough to fit 10 cans or 3 wine bottles.

Check it out

$39.00

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https://www.thisiswhyimbroke.com/suitcase-cooler 1229959@leegovatos.com/fever Wed, 24 Apr 2019 08:02:00 GMT
<![CDATA[Ben Affleck is Set To Direct and Star In The WWII Film GHOST ARMY For Universal Pictures]]>

Ben Affleck is set to direct and star in a new World War II film for Paramount Pictures called Ghost Army. The script for the film was written by True Detective‘s Nic Pizzolato, and it’s based on the book The Ghost Army of World War II: How One Top-Secret Unit Deceived the Enemy with Inflatable Tanks, Sound Effects, and Other Audacious Fakery by Rick Beyer and Elizabeth Sayles. There’s also a Netflix documentary called Ghost Army that the film is based on.

I absolutely love the story behind this film! Ghost Army tells the story of “a secret force that relied on sleight of hand and illusion to trick the Nazis in 1944. A group of soldiers including future luminaries as Bill Blass, Ellsworth Kelly, Arthur Singer, Victor Dowd, Art Kane, and Jack Masey, landed in France to conduct a secret mission. Armed with truckloads of inflatable tanks, a massive collection of sound-effects records, they created the illusion of troop strength on European battlefields of Europe, to trick the Germans into deploying their forces in the wrong places.”

It’s explained that the “secret force of 1100 men of the 23rd Headquarters Special Troops — the Ghost Army — dragged duffel bags of drawings and paintings through France and other European cities to stage phony convoys, phantom divisions, and make-believe headquarters to fool the enemy about the strength and location of American units. The campaign is credited with saving thousands of American lives.”

This is going to be a great project for Ben Affleck to be a part of. He’s become quite a talented director and as a war and history buff, this is a movie that I can’t wait to see!

Source: Deadline

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https://geektyrant.com/news/ben-affleck-is-set-to-direct-the-wwii-film-ghost-army-for-universal-pictures 1230087@leegovatos.com/fever Tue, 23 Apr 2019 21:20:00 GMT
<![CDATA[Jack Kirby: Creator Of The Marvel Universe]]>

Our video profile of the most important figure in comic book history.

Read more...

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https://birthmoviesdeath.com/2019/04/23/jack-kirby-creator-of-the-marvel-universe 1229941@leegovatos.com/fever Tue, 23 Apr 2019 19:14:00 GMT
<![CDATA[72% of People Have Used Voice Search Through a Digital Assistant in 2019 by @MattGSouthern]]> A study from Microsoft on consumer adoption of voice technology in 2019 shows that most people are using voice search.

The post 72% of People Have Used Voice Search Through a Digital Assistant in 2019 by @MattGSouthern appeared first on Search Engine Journal.

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http://tracking.feedpress.it/link/13962/11286408 1229986@leegovatos.com/fever Tue, 23 Apr 2019 19:03:37 GMT
<![CDATA[The Gentle Side of Twitch]]>

“Hi! I see you, but I’m focused on the reading right now. I can chat during the next break!” This message popped up on the stream from Ryan Blake Hall, better known as Storyteller Mars on Twitch.

Read more...

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https://gizmodo.com/the-gentle-side-of-twitch-1834215442 1229851@leegovatos.com/fever Tue, 23 Apr 2019 16:30:00 GMT
<![CDATA[Incredible clip of Shaolin Kung Fu seen from above]]>

From the BBC's "Earth from Space" series.

]]> https://boingboing.net/2019/04/23/incredible-clip-of-shaolin-kun.html 1229764@leegovatos.com/fever Tue, 23 Apr 2019 14:58:18 GMT <![CDATA[SEO writing guide: From keyword to content brief]]> If content is queen, and the critical role SEO plays a role of bridging the two to drive growth, then there’s no question as to whether or not keyword research is important.

However, connecting the dots to create content that ranks well can be difficult. What makes it so difficult? How do you go from a target keyword phrase and write an article that is unique, comprehensive, encompasses all the major on-page SEO elements, touches the reader, and isn’t structured like the “oh-so-familiar” generic SEO template?

Example of a typical article template structure

There’s no one size fits all approach! However, there is a simple way to support any member of your editorial, creative writing, or content team in shaping up what they need in order to write SEO-friendly content, and that’s an SEO content brief.

Key benefits of a content brief:

  • Productivity and efficiency – A content brief clearly outlines expectation for the writer resulting in reduced revisions
  • Alignment – Writers understand the intent and goals of the content
  • Quality – Reduces garbage in, garbage out.

So the rest of this article will cover how we actually get there & we’ll use this very article as an example:

  • Keyword research
  • Topical expansion
  • Content/SERP (search engine results page) analysis
  • Content brief development
  • Template and tools

Any good editor will tell you great content comes from having a solid content calendar with topics planned in advance for review and release at a regular cadence. To support topical analysis and themes as SEOs we need to start with keyword research.

Start with keyword research: Topic, audience, and objectives

The purpose of this guide isn’t to teach you how to do keyword research. It’s to set you up for success in taking the step beyond that and developing it into a content brief. Your primary keywords serve as your topic themes, but they are also the beginning makings of your content brief, so try to ensure you:

  • Spend time understanding your target audience and aligning their goals to your keywords. Many call this keyword intent mapping. Rohan Ayyr provides an excellent guide to matching keywords to intent in his article, ‘How to move from keyword research to intent research’.
  • Do the keyword research in advance, it will allow writers and editors the freedom to move things around and line it up with trending topics.

How does all this help in supporting a content brief?

You and your team can get answers to the key questions mentioned below.

  • What will they write about? Primary keywords serve as the topic in your content brief.
  • Who is the intended audience? Keyword intent helps unearth what problem the user is trying to solve, helping us understand who they are, and what they need.

Now with keywords as our guide to overall topical themes, we can focus on the next step, topical expansion.

Topical expansion: Define key points and gather questions

Writers need more than keywords, they require insight into the pain points of the reader, key areas of the topic to address and most of all, what questions the content should answer. This too will go into your content brief.

We’re in luck as SEOs because there is no shortage of tools that allow us to gather this information around a topic.

For example, let’s say this article focuses on “SEO writing”. There are a number of ways to expand on this topic.

  • Using a tool like SEMRush’s topic research tool, you can take your primary keyword (topic), and get expanded/related topics, a SERP snapshot and questions in a single view. I like this because it covers what many other tools do separately. Ultimately it supports both content expansion & SERP analysis at the same time.

Example of finding potential topics using SEMRush's topic research tool

  • Use keyword suggestion tools like KeywordTool.io or Ubersuggest to expand the terms combined with Google search results to quickly view potential topics.

Finding potential topics by combining keyword suggestion tools' results with Google's search results

  • Use Answerthepublic.com to get expanded terms and inspirational visuals.

Example of finding potential topics using Answerthepublic

You’ve taken note of what to write about, and how to cover the topic fully. But how do we begin to determine what type of content and how in-depth it should be?

Content and SERP analysis: Specifying content type and format

Okay, so we’re almost done. We can’t tell writers to write unique content if we can’t specify what makes it unique. Reviewing the competition and what’s being displayed consistently in the SERP is a quick way to assess what’s likely to work. You’ll want to look at the top ten results for your primary topic and collect the following:

  • Content type – Are the results skewed towards a specific type of content? (For example, in-depth articles, infographics, videos, or blog posts)
  • Format – Is the information formatted as a guide? A how-to? Maybe a list?
  • Differentiation points – What stands out about the top three results compared to the rest?

Content brief development: Let’s make beautiful content together

Now you’re ready to prepare your SEO content brief which should include the following:

  • Topic and objective – Your topic is your primary keyword phrase. Your objective is what this content supposed to accomplish.
  • Audience and objective – Based on your keyword intent mapping, describe who the article is meant to reach.
  • Topical coverage – Top three related keyword phrases from your topical expansion.
  • Questions to answer – Top three to five from topical expansion findings. Ensure they support your related keyword phrases as well.
  • Voice, style, tone – Use an existing content/brand style guide.
  • Content type and format – Based on your SERP analysis.
  • Content length – Based on SERP Analysis. Ensure you’re meeting the average across the top three results based on content type.
  • Deadline – This is only pertinent if you are working solo, otherwise, consult/lean on your creative team lead.

[Note: If/when using internally, consider making part of the content request process, or a template for the editorial staff. When using externally be sure to include where the content will be displayed, format/output, specialty editorial guidance.]

Template and tools

Want to take a shortcut? Feel free to download and copy my SEO content brief template, it’s a Google doc.

Other content brief templates/resources:

If you want to streamline the process as a whole, MarketMuse provides a platform that manages the keyword research, topic expansion, provides the questions, and manages the entire workflow. It even allows you to request a brief, all in one place.

I only suggest this for larger organizations looking to scale as there is an investment involved. You’d likely also have to do some work to integrate into your existing processes.

Jori Ford is Sr. Director of Content & SEO at G2Crowd. She can also be found on Twitter @chicagoseopro.

The post SEO writing guide: From keyword to content brief appeared first on Search Engine Watch.

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https://searchenginewatch.com/2019/04/16/seo-writing-guide-from-keyword-to-content-brief/ 1229746@leegovatos.com/fever Tue, 23 Apr 2019 14:45:27 GMT
<![CDATA[The New Vine Is in Closed Beta, Only Needs 499,999,901 More Users]]>

The death of short-form video platform Vine—a wonderful, barely functional and totally unmonetizable comedy playground, may she forever RIP in peace—was the mile marker that ended fun internet and began the era of chore internet.

Read more...

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https://gizmodo.com/the-new-vine-is-in-closed-beta-only-needs-499-999-901-1834237987 1229699@leegovatos.com/fever Tue, 23 Apr 2019 14:10:00 GMT
<![CDATA[A Digitally De-Aged Will Smith Fights Himself In The First GEMINI MAN Trailer]]>

He also ghost rides a motorcycle into a guy.

Read more...

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https://birthmoviesdeath.com/2019/04/23/a-digitally-de-aged-will-smith-fights-himself-in-the-first-gemini-man-trail 1229739@leegovatos.com/fever Tue, 23 Apr 2019 14:01:00 GMT
<![CDATA[You Need the Kind of Electronic Toilet That's Popular in Japan]]>

Everyone poops. But not everyone poops the same.

Read more...

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https://lifehacker.com/you-need-the-kind-of-electronic-toilet-thats-popular-in-1834220226 1229782@leegovatos.com/fever Tue, 23 Apr 2019 14:00:00 GMT
<![CDATA[Epic, Jaw-Dropping Final Trailer for GODZILLA: KING OF THE MONSTERS]]>

Warner Bros. has released one final trailer for Legendary Picture’s highly anticipated film Godzilla: King of the Monsters and it’s filled with epic jaw-dropping awesomeness!

This trailer made me happy and put a big smile on my face. It looks like director Michael Dougherty actually went out and made a great Godzilla film that the fans are going to absolutely flip over. I haven’t even seen it yet, but I’ve flipped over all of the footage that I’ve seen from it so far!

The footage shared of these giant god-like titans battling each other gets me every time! I can’t wait to watch this movie!

This film follows the heroic efforts of the crypto-zoological agency Monarch as its members face off against a battery of god-sized monsters, including the mighty Godzilla, who collides with Mothra, Rodan, and his ultimate nemesis, the three-headed King Ghidorah. When these ancient super-species—thought to be mere myths—rise again, they all vie for supremacy, leaving humanity’s very existence hanging in the balance.

Godzilla: King of Monsters stars Millie Bobby Brown, Vera Farmiga, Kyle ChandlerKen Watanabe, and Sally Hawkins.

Godzilla: King of the Monsters will hit theaters on May 31, 2019.

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https://geektyrant.com/news/final-epic-jaw-dropping-trailer-for-godzilla-king-of-the-monsters 1229675@leegovatos.com/fever Tue, 23 Apr 2019 13:57:00 GMT
<![CDATA[Google Analytics: Getting Started & Issues to Watch For]]>

Setting Up Google Analytics

On the surface, getting started with Google Analytics is incredibly easy. The ideal way to use Google Analytics is via Google Tag Manager (GTM), which is also seemingly very straightforward, since all you need to do is set up an account and follow the steps outlined to create and implement the container code on your website, as Google describes on its GTM support website:

  • Place the <script> code snippet in the <head> of your web page’s HTML output, preferably as close to the opening <head> tag as possible, but below any dataLayer declarations.
  • Place the <noscript> code snippet immediately after the <body> tag in your HTML output.

But deploying GTM and collecting data in Google Analytics are only the first steps to ensuring you have all the information you need to make sound decisions about user behavior, marketing campaigns, and overall performance. For starters, “out of the box” Google Analytics isn’t customized to your unique business and your ecosystem of online sites and touchpoints.

The best example of this is one that surprises many online marketers. Did you know that when you set up Google Analytics no “goals” (such as online sales, form submissions, newsletter signups, etc.) are tracking as “conversions” unless you specifically set up those pageviews to be interpreted as conversions in the GA interface? What that means is that without additional Google Analytics setup steps you won’t necessarily be able to tell exactly how engaged your website traffic is, nor the exact sources of your brand’s online goal conversions.

Being able to rely on Google Analytics for these kinds of metrics is critical to your success. After all, whether you’ve got a basic working knowledge of Google Analytics or are a master at understanding its reports and creating segments and dimensions to find the exact details you’re looking for, it’s likely that, as an online marketer, you’re turning to the platform regularly to help you evaluate website and campaign performance. But, as often as you’re referencing data in the platform, how confident are you that you’re using GA correctly?

Data Accuracy Is Essential

Do you ever question the accuracy of the statistics and information you’re relying on from the platform? Some marketers see data that’s too good (or bad) to be true and are left wondering if it’s anomaly or an error. Others note very large disparities (some differences are typically normal between different tools) in data from Google Analytics vs. other tools (such as ERPs, CRMs, campaign channels, etc.) and know something is off. Still other marketers see no clear indicators of data inaccuracies and happily make marketing decisions solely reliant on data they see in Google Analytics that is unknowingly inaccurate or incomplete.

Like any robust platform, Google Analytics has tremendous potential when implemented properly, but errors in onsite coding, cross-domain tracking, goal tracking, or ecommerce tracking (as well as a slew of other considerations) can result in problematic or incorrect data. The good news is that a Google Analytics-certified partner (like MoreVisibility) can assist in correcting your implementation and getting your team the data you to need to improve your marketing.

Google Analytics Red Flags

So how do you know if you need help with Google Analytics? If you say “yes” to any of the following, chances are you could benefit from a thorough audit of your Google Analytics data collection and reporting:

  • There are multiple websites in my brand’s typical user journey.
  • My brand’s sales cycle is lengthy (it takes multiple touchpoints over several weeks or months).
  • Final conversions for my brand take place offline.
  • I see traffic in Google Analytics coming to my brand’s website from my brand’s website.
  • My brand’s bounce rate is unbelievably low!

If your brand can reply affirmatively to any of the above clear markers of concern, then it’s essential to review and validate the accuracy of your Google Analytics data. Beyond those easily visible indicators, there are many you have to dig a little deeper to uncover, such as:

  • Analytics and Google Search Console Data show big disparities: Are you seeing major discrepancies between Analytics “Visits” (viewed from the “Content Performance” section of Conductor Searchlight) and Google Search Console “Clicks” (Viewed from the “Search Console Analytics” section of Conductor Searchlight)? If so, there’s likely a problem with your Google Analytics data. Although the platforms are different, and the number of “Visits” will never exactly match the number of “Clicks,” they shouldn’t be dramatically different.
  • Goal metrics are equal to page views or sessions: Your goals are set up … great news! But when a goal metric is almost equal to the number of page views or sessions that are being received, it’s likely something is wrong with the data. Goal completions typically only make a small percentage of the overall number of people who visit a page. If these numbers are almost equivalent, it’s time to take a closer look at the analytics.
  • Patterns don’t align: If you see two metrics that should affect one other (like Transactions and Transaction Revenue) not following the same pattern, then something might need tuning up in Analytics. For example, if Transactions volume increases, generally speaking, Transaction Revenue should also increase (and vice versa).

Conclusion

Clean, accurate, robust data can make all the difference between smart marketing campaigns and website improvements and campaign mistakes and website missteps. Don’t make marketing decisions with bad data! Set up Google Analytics for success with proper GTM configuration, customization of your tracking, and implementation of business-specific additional Google Analytics edits (such as setting up relevant goals, segments, filters, profiles, etc.).

To learn more, contact the Google Marketing Platform team certified in Google Analytics, Tag Manager, Data Studio, and Optimize at MoreVisibility at info@morevisibility.com

 

The post Google Analytics: Getting Started & Issues to Watch For appeared first on Conductor Spotlight.

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https://www.conductor.com/blog/2019/04/google-analytics/ 1230444@leegovatos.com/fever Tue, 23 Apr 2019 13:51:07 GMT
<![CDATA[How to Audit Your Internal Links by @ab80]]> Are poorly structured internal links hurting your site’s performance. Here's what to look for when auditing your internal links.

The post How to Audit Your Internal Links by @ab80 appeared first on Search Engine Journal.

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http://tracking.feedpress.it/link/13962/11284956 1229685@leegovatos.com/fever Tue, 23 Apr 2019 13:45:26 GMT
<![CDATA[Video compilation of life's minor annoyances]]>

There are so many major annoyances that I fear we don't give the minor ones enough attention. [via]

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https://boingboing.net/2019/04/23/video-compilation-of-lifes-m.html 1229658@leegovatos.com/fever Tue, 23 Apr 2019 12:28:21 GMT
<![CDATA[The Ultimate Avengers, Billy Joel “We Didn’t Start The Fire” Mashup]]> Thank you to NBC’s The Tonight Show Starring Jimmy Fallon for this pretty fantastic mashup of Billy Joel‘s classic “We Didn’t Star The Fire” with the cast of Avengers: Endgame.

The Ultimate Avengers, Billy Joel "We Didn't Start The Fire" Mashup

Just last night, the world premiere of the 22nd Marvel Studios superhero film happened in Los Angeles, you can read the first round of reactions here.

The Russo Brothers Joe and Anthony return to the MCU to direct Avengers:Endgame, which stars Robert Downey Jr. (Iron Man), Chris Evans (Captain America), Josh Brolin (Thanos), Scarlett Johansson (Black Widow), Chris Hemsworth (Thor), Jeremy Renner (Hawkeye), Brie Larson (Captain Marvel), Danai Gurira (Okoye), Paul Rudd (Ant-Man), Karen Gillan (Nebula), Mark Ruffalo (Hulk),Don Cheadle (War Machine), Tessa Thompson (Valkyrie), and Bradley Cooper (Rocket Raccoon).

Avengers: Endgame hits theaters on April 26th, 2019.

The post The Ultimate Avengers, Billy Joel “We Didn’t Start The Fire” Mashup appeared first on Bleeding Cool News And Rumors.

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https://www.bleedingcool.com/2019/04/23/the-ultimate-avengers-billy-joel-we-didnt-start-the-fire-mashup/ 1229606@leegovatos.com/fever Tue, 23 Apr 2019 12:15:31 GMT
<![CDATA[Will Nofollowed Internal Links Impact Your SEO? by @jennyhalasz]]> Will using the nofollow attribute on internal links really make Google suspicious and negatively impact SEO? Find out here.

The post Will Nofollowed Internal Links Impact Your SEO? by @jennyhalasz appeared first on Search Engine Journal.

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http://tracking.feedpress.it/link/13962/11284586 1229601@leegovatos.com/fever Tue, 23 Apr 2019 11:45:33 GMT
<![CDATA[Banksy Flower Thrower Figurine]]>

Bring culture, style, and edginess into your humble abode by placing this Banksy Flower Thrower figurine on display. This sure-fire conversation piece is a three-dimensional representation of the illusive and controversial artist’s iconic masterpiece.

Check it out

$425.00

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https://www.thisiswhyimbroke.com/banksy-flower-thrower-figurine 1229490@leegovatos.com/fever Tue, 23 Apr 2019 08:03:00 GMT
<![CDATA[How to Get Going When You Just Want to Stay In Bed and Be Nothing]]> lovelysuggestions:

Some days hit you like a ton of bricks, and for those who already struggle, those days can be even harder. Hopefully, these little tips can give you a boost in your darkest moments.

1. Open a window, let some light and fresh air in. You might not want it now, but it will help you feel better in the long run.

2. Take a shower. Sometimes, this can be more difficult than we expect, but that’s okay. Just letting the water hit your back, or washing your face can make you feel more refreshed.

3. Work on a hobby that gets you going. Unfortunately, as good as it feels in the moment, lying in bed and watching netflix while the work you have piles up will only make you feel worse. Now, maybe you can’t tackle your assignments right now, but sitting up and drawing your favourite character or watering your plants while blasting some music will get you in a better mindset.

4. Change your music. Sometimes we need to listen to a sad ass song and just get all our emotions out, but once that’s done and dusted, don’t dwell. Listen to some up-beat music (if I may, I recommend our Pick Me Up Playlist by You) and try to keep your environment from matching your mood.

5. Get a healthy snack and drink some water. Never underestimate the power of good nutrition. If you can’t handle the thought of a full meal, some fruit will suffice for now. But remember what you eat fuels your body, so if you can bring yourself to fitting in a remotely well-balanced meal, you’ll be all the better off.

6. Make a list, pick one, simple task, and get it done. Maybe you have laundry to do and it’s piling up. Maybe you have to wash down the kitchen counter. Maybe you have a worksheet for school. Maybe it’s just making the list. Whatever you need to get done, write it down, and rather than letting that overwhelm you, pick one thing from that list to tick off. Slowly but surely, you will be able to tackle the bigger things.

7. Go for a walk. Getting some fresh air and simple exercise will refresh you without tiring you out. Bring some water, or maybe make it a trip to get some of your favourite snacks and a smoothie from Jamba Juice. If you’re struggling to get up and out, having something nice to look forward too can motivate you. 

8. Think of why you’re feeling this way, and then let it go. More often than not, there is a reason you’re struggling to get up and out. Understanding the root of this feeling can help you move past it, tackle it, or keep it from holding you back.

I know this is pretty standard advice, but I think we all need that little reminder every now and again.

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https://wilwheaton.tumblr.com/post/184380244470 1229497@leegovatos.com/fever Tue, 23 Apr 2019 03:10:20 GMT
<![CDATA[Restaurant Local SEO: The Google Characteristics of America’s Top-Ranked Eateries]]> Posted by MiriamEllis

“A good chef has to be a manager, a businessman and a great cook. To marry all three together is sometimes difficult.”
- Wolfgang Puck

I like this quote. It makes me hear phones ringing at your local search marketing agency, with aspiring chefs and restaurateurs on the other end of the line, ready to bring experts aboard in the “sometimes difficult” quest for online visibility.

Is your team ready for these clients? How comfortable do you feel talking restaurant Local SEO when such calls come in? When was the last time you took a broad survey of what’s really ranking in this specialized industry?

Allow me to be your prep cook today, and I’ll dice up “best restaurant” local packs for major cities in all 50 US states. We’ll julienne Google Posts usage, rough chop DA, make chiffonade of reviews, owner responses, categories, and a host of other ingredients to determine which characteristics are shared by establishments winning this most superlative of local search phrases.

The finished dish should make us conversant with what it takes these days to be deemed “best” by diners and by Google, empowering your agency to answer those phones with all the breezy confidence of Julia Child.

Methodology

I looked at the 3 businesses in the local pack for “best restaurants (city)” in a major city in each of the 50 states, examining 11 elements for each entry, yielding 4,950 data points. I set aside the food processor for this one and did everything manually. I wanted to avoid the influence of proximity, so I didn’t search for any city in which I was physically located. The results, then, are what a traveler would see when searching for top restaurants in destination cities.

Restaurant results

Now, let’s look at each of the 11 data points together and see what we learn. Take a seat at the table!

Categories prove no barrier to entry

Which restaurant categories make up the dominant percentage of local pack entries for our search?

You might think that a business trying to rank locally for “best restaurants” would want to choose just “restaurant” as their primary Google category as a close match. Or, you might think that since we’re looking at best restaurants, something like “fine dining restaurants” or the historically popular “French restaurants” might top the charts.

Instead, what we’ve discovered is that restaurants of every category can make it into the top 3. Fifty-one percent of the ranking restaurants hailed from highly diverse categories, including Pacific Northwest Restaurant, Pacific Rim Restaurant, Organic, Southern, Polish, Lebanese, Eclectic and just about every imaginable designation. American Restaurant is winning out in bulk with 26 percent of the take, and an additional 7 percent for New American Restaurant. I find this an interesting commentary on the nation’s present gustatory aesthetic as it may indicate a shift away from what might be deemed fancy fare to familiar, homier plates.

Overall, though, we see the celebrated American “melting pot” perfectly represented when searchers seek the best restaurant in any given city. Your client’s food niche, however specialized, should prove no barrier to entry in the local packs.

High prices don’t automatically equal “best”

Do Google’s picks for “best restaurants” share a pricing structure?

It will cost you more than $1000 per head to dine at Urasawa, the nation’s most expensive eatery, and one study estimates that the average cost of a restaurant meal in the US is $12.75. When we look at the price attribute on Google listings, we find that the designation “best” is most common for establishments with charges that fall somewhere in between the economical and the extravagant.

Fifty-eight percent of the top ranked restaurants for our search have the $$ designation and another 25 percent have the $$$. We don’t know Google’s exact monetary value behind these symbols, but for context, a Taco Bell with its $1–$2 entrees would typically be marked as $, while the fabled French Laundry gets $$$$ with its $400–$500 plates. In our study, the cheapest and the costliest restaurants make up only a small percentage of what gets deemed “best.”

There isn’t much information out there about Google’s pricing designations, but it’s generally believed that they stem at least in part from the attribute questions Google sends to searchers. So, this element of your clients’ listings is likely to be influenced by subjective public sentiment. For instance, Californians’ conceptions of priciness may be quite different from North Dakotans’. Nevertheless, on the national average, mid-priced restaurants are most likely to be deemed “best.”

Of anecdotal interest: The only locale in which all 3 top-ranked restaurants were designated at $$$$ was NYC, while in Trenton, NJ, the #1 spot in the local pack belongs to Rozmaryn, serving Polish cuisine at $ prices. It’s interesting to consider how regional economics may contribute to expectations, and your smartest restaurant clients will carefully study what their local market can bear. Meanwhile, 7 of the 150 restaurants we surveyed had no pricing information at all, indicating that Google’s lack of adequate information about this element doesn’t bar an establishment from ranking.

Less than 5 stars is no reason to despair

Is perfection a prerequisite for “best”?

Negative reviews are the stuff of indigestion for restaurateurs, and I’m sincerely hoping this study will provide some welcome relief. The average star rating of the 150 “best” restaurants we surveyed is 4.5. Read that again: 4.5. And the number of perfect 5-star joints in our study? Exactly zero. Time for your agency to spend a moment doing deep breathing with clients.

The highest rating for any restaurant in our data set is 4.8, and only three establishments rated so highly. The lowest is sitting at 4.1. Every other business falls somewhere in-between. These ratings stem from customer reviews, and the 4.5 average proves that perfection is simply not necessary to be “best.”

Breaking down a single dining spot with 73 reviews, a 4.6 star rating was achieved with fifty-six 5-star reviews, four 4-star reviews, three 3-star reviews, two 2-star reviews, and three 1-star reviews. 23 percent of diners in this small review set had a less-than-ideal experience, but the restaurant is still achieving top rankings. Practically speaking for your clients, the odd night when the pho was gummy and the paella was burnt can be tossed onto the compost heap of forgivable mistakes.

Review counts matter, but differ significantly

How many reviews do the best restaurants have?



It’s folk wisdom that any business looking to win local rankings needs to compete on native Google review counts. I agree with that, but was struck by the great variation in review counts across the nation and within given packs. Consider:

  • The greatest number of reviews in our study was earned by Hattie B’s Hot Chicken in Nashville, TN, coming in at a whopping 4,537!
  • Meanwhile, Park Heights Restaurant in Tupelo, MS is managing a 3-pack ranking with just 72 reviews, the lowest in our data set.
  • 35 percent of “best”-ranked restaurants have between 100–499 reviews and another 31 percent have between 500–999 reviews. Taken together that’s 66 percent of contenders having yet to break 1,000 reviews.
  • A restaurant with less than 100 reviews has only a 1 percent chance of ranking for this type of search.

Anecdotally, I don’t know how much data you would have to analyze to be able to find a truly reliable pattern regarding winning review counts. Consider the city of Dallas, where the #1 spot has 3,365 review, but spots #2 and #3 each have just over 300. Compare that to Tallahassee, where a business with 590 reviews is coming in at #1 above a competitor with twice that many. Everybody ranking in Boise has well over 1,000 reviews, but nobody in Bangor is even breaking into the 200s.

The takeaways from this data point is that the national average review count is 893 for our “best” search, but that there is no average magic threshold you can tell a restaurant client they need to cross to get into the pack. Totals vary so much from city to city that your best plan of action is to study the client’s market and strongly urge full review management without making any promise that hitting 1,000 reviews will ensure them beating out that mysterious competitor who is sweeping up with just 400 pieces of consumer sentiment. Remember, no local ranking factor stands in isolation.

Best restaurants aren’t best at owner responses

How many of America’s top chophouses have replied to reviews in the last 60 days?

With a hat tip to Jason Brown at the Local Search Forum for this example of a memorable owner response to a negative review, I’m sorry to say I have some disappointing news. Only 29 percent of the restaurants ranked best in all 50 states had responded to their reviews in the 60 days leading up to my study. There were tributes of lavish praise, cries for understanding, and seething remarks from diners, but less than one-third of owners appeared to be paying the slightest bit of attention.

On the one hand, this indicates that review responsiveness is not a prerequisite for ranking for our desirable search term, but let’s go a step further. In my view, whatever time restaurant owners may be gaining back via unresponsiveness is utterly offset by what they stand to lose if they make a habit of overlooking complaints. Review neglect has been cited as a possible cause of business closure. As my friends David Mihm and Mike Blumenthal always say:“Your brand is its reviews” and mastering the customer service ecosystem is your surest way to build a restaurant brand that lasts.

For your clients, I would look at any local pack with neglected reviews as representative of a weakness. Algorithmically, your client’s active management of the owner response function could become a strength others lack. But I’ll even go beyond that: Restaurants ignoring how large segments of customer service have moved onto the web are showing a deficit of commitment to the long haul. It’s true that some eateries are famous for thriving despite offhand treatment of patrons, but in the average city, a superior commitment to responsiveness could increase many restaurants’ repeat business, revenue and rankings.

Critic reviews nice but not essential

I’ve always wanted to investigate critic reviews for restaurants, as Google gives them a great deal of screen space in the listings:

How many times were critic reviews cited in the Google listings of America’s best restaurants and how does an establishment earn this type of publicity?

With 57 appearances, Lonely Planet is the leading source of professional reviews for our search term, with Zagat and 10Best making strong showings, too. It’s worth noting that 70/150 businesses I investigated surfaced no critic reviews at all. They’re clearly not a requirement for being considered “best”, but most restaurants will benefit from the press. Unfortunately, there are few options for prompting a professional review. To wit:

Lonely Planet — Founded in 1972, Lonely Planet is a travel guide publisher headquartered in Australia. Critic reviews like this one are written for their website and guidebooks simultaneously. You can submit a business for review consideration via this form, but the company makes no guarantees about inclusion.

Zagat — Founded in 1979, Zagat began as a vehicle for aggregating diner reviews. It was purchased by Google in 2011 and sold off to The Infatuation in 2018. Restaurants can’t request Zagat reviews. Instead, the company conducts its own surveys and selects businesses to be rated and reviewed, like this.

10Best — Owned by USA Today Travel Media Group, 10Best employs local writers/travelers to review restaurants and other destinations. Restaurants cannot request a review.

The Infatuation — Founded in 2009 and headquartered in NY, The Infatuation employs diner-writers to create reviews like this one based on multiple anonymous dining experiences that are then published via their app. The also have a SMS-based restaurant recommendation system. They do not accept request from restaurants hoping to be reviewed.

AFAR — Founded in 2009, AFAR is a travel publication with a website, magazine, and app which publishes reviews like this one. There is no form for requesting a review.

Michelin — Founded as a tire company in 1889 in France, Michelin’s subsidiary ViaMichelin is a digital mapping service that houses the reviews Google is pulling. In my study, Chicago, NYC and San Francisco were the only three cities that yielded Michelin reviews like this one and one article states that only 165 US restaurants have qualified for a coveted star rating. The company offers this guide to dining establishments.

As you can see, the surest way to earn a professional review is to become notable enough on the dining scene to gain the unsolicited notice of a critic. 

Google Posts hardly get a seat at best restaurant tables

How many picks for best restaurants are using the Google Posts microblogging feature?

As it turns out, only a meager 16 percent of America’s “best” restaurants in my survey have made any use of Google Posts. In fact, most of the usage I saw wasn’t even current. I had to click the “view previous posts on Google” link to surface past efforts. This statistic is much worse than what Ben Fisher found when he took a broader look at Google Posts utilization and found that 42 percent of local businesses had at least experimented with the feature at some point.

For whatever reason, the eateries in my study are largely neglecting this influential feature, and this knowledge could encompass a competitive advantage for your restaurant clients.

Do you have a restaurateur who is trying to move up the ranks? There is some evidence that devoting a few minutes a week to this form of microblogging could help them get a leg up on lazier competitors.

Google Posts are a natural match for restaurants because they always have something to tout, some appetizing food shot to share, some new menu item to celebrate. As the local SEO on the job, you should be recommending an embrace of this element for its valuable screen real estate in the Google Business Profile, local finder, and maybe even in local packs.

Waiter, there’s some Q&A in my soup

What is the average number of questions top restaurants are receiving on their Google Business Profiles?

Commander’s Palace in New Orleans is absolutely stealing the show in my survey with 56 questions asked via the Q&A feature of the Google Business Profile. Only four restaurants had zero questions. The average number of questions across the board was eight.

As I began looking at the data, I decided not to re-do this earlier study of mine to find out how many questions were actually receiving responses from owners, because I was winding up with the same story. Time and again, answers were being left up to the public, resulting in consumer relations like these:

Takeaway: As I mentioned in a previous post, Greg Gifford found that 40 percent of his clients’ Google Questions were leads. To leave those leads up to the vagaries of the public, including a variety of wags and jokesters, is to leave money on the table. If a potential guest is asking about dietary restrictions, dress codes, gift cards, average prices, parking availability, or ADA compliance, can your restaurant clients really afford to allow a public “maybe” to be the only answer given?

I’d suggest that a dedication to answering questions promptly could increase bookings, cumulatively build the kind of reputation that builds rankings, and possibly even directly impact rankings as a result of being a signal of activity.

A moderate PA & DA gets you into the game

What is the average Page Authority and Domain Authority of restaurants ranking as “best’?

Looking at both the landing page that Google listings are pointing to and the overall authority of each restaurant’s domain, I found that:

  • The average PA is 36, with a high of 56 and a low of zero being represented by one restaurant with no website link and one restaurant appearing to have no website at all.
  • The average DA is 41, with a high of 88, one business lacking a website link while actually having a DA of 56 and another one having no apparent website at all. The lowest linked DA I saw was 6.
  • PA/DA do not = rankings. Within the 50 local packs I surveyed, 32 of them exhibited the #1 restaurant having a lower DA than the establishments sitting at #2 or #3. In one extreme case, a restaurant with a DA of 7 was outranking a website with a DA of 32, and there were the two businesses with the missing website link or missing website. But, for the most part, knowing the range of PA/DA in a pack you are targeting will help you create a baseline for competing.

While pack DA/PA differs significantly from city to city, the average numbers we’ve discovered shouldn’t be out-of-reach for established businesses. If your client’s restaurant is brand new, it’s going to take some serious work to get up market averages, of course.

Local Search Ranking Factors 2019 found that DA was the 9th most important local pack ranking signal, with PA sitting at factor #20. Once you’ve established a range of DA/PA for a local SERP you are trying to move a client up into, your best bet for making improvements will include improving content so that it earns links and powering up your outreach for local links and linktations.

Google’s Local Finder “web results” show where to focus management

Which websites does Google trust enough to cite as references for restaurants?



As it turns out, that trust is limited to a handful of sources:

As the above pie chart shows:

  • The restaurant’s website was listed as a reference for 99 percent of the candidates in our survey. More proof that you still need a website in 2019, for the very good reason that it feeds data to Google.
  • Yelp is highly trusted at 76 percent and TripAdvisor is going strong at 43 percent. Your client is likely already aware of the need to manage their reviews on these two platforms. Be sure you’re also checking them for basic data accuracy.
  • OpenTable and Facebook are each getting a small slice of Google trust, too.

Not shown in the above chart are 13 restaurants that had a web reference from a one-off source, like the Des Moines Register or Dallas Eater. A few very famous establishments, like Brennan’s in New Orleans, surfaced their Wikipedia page, although they didn’t do so consistently. I noticed Wikipedia pages appearing one day as a reference and then disappearing the next day. I was left wondering why.

For me, the core takeaway from this factor is that if Google is highlighting your client’s listing on a given platform as a trusted web result, your agency should go over those pages with a fine-toothed comb, checking for accuracy, activity, and completeness. These are citations Google is telling you are of vital importance.

A few other random ingredients

As I was undertaking this study, there were a few things I noted down but didn’t formally analyze, so consider this as mixed tapas:

  • Menu implementation is all over the place. While many restaurants are linking directly to their own website via Google’s offered menu link, some are using other services like Single Platform, and far too many have no menu link at all.
  • Reservation platforms like Open Table are making a strong showing, but many restaurants are drawing a blank on this Google listing field, too. Many, but far from all, of the restaurants designated “best” feature Google’s “reserve a table” function which stems from partnerships with platforms like Open Table and RESY.
  • Order links are pointing to multiple sources including DoorDash, Postmates, GrubHub, Seamless, and in some cases, the restaurant’s own website (smart!). But, in many cases, no use is being made of this function.
  • Photos were present for every single best-ranked restaurant. Their quality varied, but they are clearly a “given” in this industry.
  • Independently-owned restaurants are the clear winners for my search term. With the notable exception of an Olive Garden branch in Parkersburg, WV, and a Cracker Barrel in Bismarck, ND, the top competitors were either single-location or small multi-location brands. For the most part, neither Google nor the dining public associate large chains with “best”.
  • Honorable mentions go to Bida Manda Laotian Bar & Grill for what looks like a gorgeous and unusual restaurant ranking #1 in Raleigh, NC and to Kermit’s Outlaw Kitchen of Tupelo, MS for the most memorable name in my data set. You can get a lot of creative inspiration from just spending time with restaurant data.

A final garnish to our understanding of this data

I want to note two things as we near the end of our study:

  1. Local rankings emerge from the dynamic scenario of Google’s opinionated algorithms + public opinion and behavior. Doing Local SEO for restaurants means managing a ton of different ingredients: website SEO, link building, review management, GBP signals, etc. We can’t offer clients a generic “formula” for winning across the board. This study has helped us understand national averages so that we can walk into the restaurant space feeling conversant with the industry. In practice, we’ll need to discover the true competitors in each market to shape our strategy for each unique client. And that brings us to some good news.
  2. As I mentioned at the outset of this survey, I specifically avoided proximity as an influence by searching as a traveler to other destinations would. I investigated one local pack for each major city I “visited”. The glad tidings are that, for many of your restaurant clients, there is going to be more than one chance to rank for a search like “best restaurants (city)”. Unless the eatery is in a very small town, Google is going to whip up a variety of local packs based on the searcher’s location. So, that’s something hopeful to share.

What have we learned about restaurant local SEO?

A brief TL;DR you can share easily with your clients:

  • While the US shows a predictable leaning towards American restaurants, any category can be a contender. So, be bold!
  • Mid-priced restaurants are considered “best” to a greater degree than the cheapest or most expensive options. Price for your market.
  • While you’ll likely need at least 100 native Google reviews to break into these packs, well over half of competitors have yet to break the 1,000 mark.
  • An average 71 percent of competitors are revealing a glaring weakness by neglecting to respond to reviews - so get in there and start embracing customer service to distinguish your restaurant!
  • A little over half of your competitors have earned critic reviews. If you don’t yet have any, there’s little you can do to earn them beyond becoming well enough known for anonymous professional reviewers to visit you. In the meantime, don’t sweat it.
  • About three-quarters of your competitors are completely ignoring Google Posts; gain the advantage by getting active.
  • Potential guests are asking nearly every competitor questions, and so many restaurants are leaving leads on the table by allowing random people to answer. Embrace fast responses to Q&A to stand out from the crowd.
  • With few exceptions, devotion to authentic link earning efforts can build up your PA/DA to competitive levels.
  • Pay attention to any platform Google is citing as a resource to be sure the information published there is a complete and accurate.
  • The current management of other Google Business Profile features like Menus, Reservations and Ordering paints a veritable smorgasbord of providers and a picture of prevalent neglect. If you need to improve visibility, explore every profile field that Google is giving you.

A question for you: Do you market restaurants? Would you be willing to share a cool local SEO tactic with our community? We’d love to hear about your special sauce in the comments below.

Wishing you bon appétit for working in the restaurant local SEO space, with delicious wins ahead!


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https://moz.com/blog/restaurant-local-seo 1229545@leegovatos.com/fever Tue, 23 Apr 2019 00:07:00 GMT
<![CDATA[The Game Boy Was the Only Console I Needed Growing Up]]> https://www.usgamer.net/articles/the-game-boy-was-the-only-console-i-needed-growing-up 1229479@leegovatos.com/fever Mon, 22 Apr 2019 23:30:00 GMT <![CDATA[A collection of self-referential objects]]>

Tim of Grand Illusions shows his collection of objects that refer to themselves in one way or another. My favorite is the can opener that comes in a sealed can.

My second favorite is this label:

 

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https://boingboing.net/2019/04/22/a-collection-of-self-referenti.html 1229525@leegovatos.com/fever Mon, 22 Apr 2019 22:35:57 GMT