leegovatos.com’s Saved Items http://www.leegovatos.com/fever Shaun Inman’s Fever http://blogs.law.harvard.edu/tech/rss <![CDATA[How to dock, undock, split, and merge your iPad keyboard]]>
_]]>
http://www.idownloadblog.com/2018/05/23/dock-undock-merge-split-ipad-keyboard/ 1076293@leegovatos.com/fever Wed, 23 May 2018 11:00:39 GMT
<![CDATA[A funk cover of "Sweet Child O' Mine"]]>

Here's a fab funk cover of Guns N' Roses' 1988 hit single "Sweet Child O' Mine" featuring the powerful vocals of Mario Jose.

Now, here's the backstory of the band behind the cover: In 2017, Patreon's founder and CEO Jack Conte started a band (no, not that one) with his buddy-since-high-school Ryan Lerman, a funk band called Scary Pockets.

Conte shares how the band formed:

Ryan and I started brainstorming about ways we could make music together, despite our geographical separation and my focus on Patreon. Then we hit an idea: what if I flew down to LA once per month, spent a single day in the studio with Ryan and a few musician buddies, and recorded four songs. We wouldn't do any prep work -- no preconceived arrangements, no pre-production, no frills. We would just walk into the studio and not even know what key we were going to record in. Sometimes we wouldn't even have a song picked out. Let's just spend a single day together in the studio, arrange and record four songs together, have a great time playing funk with our friends, and video the whole thing. And that was it!! We decided to give it a shot, and we had our first session in February of 2017. Scary Pockets was off the ground.

The music was full of imperfections -- wrong notes, some gritty buzz and hissing from old instruments, a ton of drum bleed in the vocal mics -- but we were having a blast together, and it was a dream come true to be playing music together again. The videos were getting a couple thousand views, and we were happy campers.

Then, some magic happened: we released Creep, our Radiohead cover with India Carney singing lead, and everything changed. The video got over 10M views on Facebook within a few days, and now it has over a million views on YouTube...

That was just about a year ago. Since then, the band has released over 50 videos (see below), which they report "have been watched over 10.4 million times on YouTube." Scary Pockets' latest video is this funk cover of "Sweet Child O' Mine." Conte is the guy in the white baseball cap on the keyboards. Enjoy! https://www.youtube.com/watch?v=mo1NDacaQNw&list=PLL3xcB0B80KV06T2lqZhG5zUZuwojwuex

(The Awesomer)]]> https://boingboing.net/2018/05/23/a-funk-cover-of-sweet-child.html 1076280@leegovatos.com/fever Wed, 23 May 2018 10:31:28 GMT <![CDATA[Intriguing Trailer For Upcoming Elvis Documentary THE KING]]>

"You have no idea how hard he hit American culture." 

Oscilloscope Labs has released a trailer for their upcoming documentary film The King, which was previously known as Promised Land. This is an interesting doc as it centers on Elvis Presley and the impact he had on America. At the same time, the doc traces the rise and fall of Elvis as a metaphor for the America he left behind.

The King was directed by Eugene Jarecki (The Trials of Henry KissingerWhy We FightReaganThe House I Live In) and it looks like he made an intriguing doc that some of you might want to check out. Here's the synopsis:

Forty years after the death of Elvis Presley, two-time Sundance Grand Jury winner Eugene Jarecki’s new film takes the King’s 1963 Rolls-Royce on a musical road trip across America. From Memphis to New York, Las Vegas, and beyond, the journey traces the rise and fall of Elvis as a metaphor for the country he left behind. In this groundbreaking film, Jarecki paints a visionary portrait of the state of the American Dream and a penetrating look at how the hell we got here. A diverse cast of Americans, both famous and non, join the journey.

The King was executive produced by Steven Soderbergh and will be released on June 22nd.

]]>
https://geektyrant.com/news/intriguing-trailer-for-upcoming-elvis-documentary-the-king 1076259@leegovatos.com/fever Wed, 23 May 2018 08:00:00 GMT
<![CDATA[Ten funny tweets]]>
I just remembered I once made an account on Twitter I claimed was a "crush bot" and if you DMd it your crush, and that person also did, it would tell both of you. But it wasn't a bot, it was just me reading the DMs.
— Katie Notopoulos (@katienotopoulos) May 22, 2018




















]]>
http://www.superpunch.net/2018/05/ten-funny-tweets_22.html 1076202@leegovatos.com/fever Tue, 22 May 2018 23:30:00 GMT
<![CDATA[Muppet outtakes are hilarious]]>

This is a blooper reel from Emmet Otter’s Jug-Band Christmas, a 1977 TV special produced by The Jim Henson Company. Take after take, they’re trying to roll a tiny drum out of a doorway in a very specific way and the Muppet characters get increasingly frustrated and amusing as it goes along. If the voice of the Ma character sounds familiar, that’s Frank Oz, who is also the voice of Yoda, Grover, and Bert from Sesame Street.

Tags: Frank Oz   Muppets   TV   video ]]>
https://kottke.org/18/05/muppet-outtakes-are-hilarious 1076157@leegovatos.com/fever Tue, 22 May 2018 22:10:45 GMT
<![CDATA['Thomas Was Alone' developer launches another sci-fi text game]]> Here we go again. In August of last year, developer Mike Bithell, responsible for popular games Thomas Was Alone and Volume, did something rather unique. He released a small, $5 narrative game called Subsurface Circular -- first on PC and Mac and th... ]]> https://www.engadget.com/2018/05/22/thomas-was-alone-developer-launches-another-sci-fi-text-game/ 1076140@leegovatos.com/fever Tue, 22 May 2018 21:21:00 GMT <![CDATA[Pulp fiction]]>











Pulp fiction

]]>
http://thisisnthappiness.com/post/174156481199 1076126@leegovatos.com/fever Tue, 22 May 2018 20:51:08 GMT
<![CDATA[Watch Neo hide from Lundbergh]]>

This classic mashup of The Matrix and Office Space holds up, so ICYMI, enjoy this well-edited clip of Neo hiding from Lundbergh while taking a call from Milton. (more…)

]]>
https://boingboing.net/2018/05/22/watch-neo-hide-from-lundbergh.html 1076063@leegovatos.com/fever Tue, 22 May 2018 19:26:34 GMT
<![CDATA[Free pulp sci-fi, mystery, crime and fantasy magazines? Yes please!]]>

I love low-rent pulp magazines from the 1920s right through to the early 1980s. Trashy, flashy and a constant pleasure to read, I used to own a ton of the things in varying conditions. If I saw it and it was still in a condition where I could read it, I’d fork over folding money for the privilege of inhaling the smell of rotting, low quality paper and the sweet sense of abuse one can enjoy at the mercy of ham-handed prose. Unfortunately, I had to unload my collection a few years back: there was just no room for it in the nomadic lifestyle that my wife and I are currently living—paying for a storage space to keep stuff I just don’t need is an entanglement that I’m not OK with.

Thankfully, the good people at Open Culture discovered that a cache of over 11,000 pulp magazines has been digitized and posted online where pulp geeks like me can access them for the low, low price of free.

The Pulp Magazine Archive contains treasures printed on low-quality paper that have publication dates ranging from the late 1800s through to the 1950s. Each magazine in the Archive can be viewed online using the website or downloaded in a number of formats to be read offline, including options for use with tablets, Kindle and Kobo e-readers.

I don’t know about you, but my downtime for the next few years is spoken for. Image via The Pulp Magazine Archive ]]> https://boingboing.net/2018/05/22/free-pulp-sci-fi-mystery-cri.html 1076064@leegovatos.com/fever Tue, 22 May 2018 19:23:33 GMT <![CDATA[Short Teaser For Netflix's Stop Motion Anime Series RILAKKUMA AND KAORU Is Adorable]]>

Have you ever wondered what stop-motion would look like if it was cute and cuddly as opposed to Tim Burton's creepy and Wallace and Gromit's goofy? Netflix's newest anime series Rilakkuma and Kaoru has the answer and it looks shockingly adorable! That's not a word I use often, but c'mon, who doesn't want to cuddle those little bears? If you're one of those people, you'll have to wait until Spring 2019 to see this duo in action, which is messed up because why show a teaser for it now?!:

]]>
https://geektyrant.com/news/short-teaser-for-netflixs-stop-motion-anime-series-rilakkuma-and-kaoru-is-adorable 1076045@leegovatos.com/fever Tue, 22 May 2018 18:30:00 GMT
<![CDATA[Jim Gaffigan captioning "New Yorker" cartoons]]>

A couple of weeks ago, comedian Jim Gaffigan took a stab at writing cartoon captions for The New Yorker. Turns out he's really good at it, almost as good as 9-year-old Alice Kassnove.

Previously: Jim Gaffigan takes over a woman's Tinder, hilarity ensues]]> https://boingboing.net/2018/05/22/jim-gaffigan-captioning-new.html 1076027@leegovatos.com/fever Tue, 22 May 2018 18:15:58 GMT <![CDATA[Phil Noto is the New Artist on Daredevil in August]]> Mike Henderson finishes his art run on Daredevil in July. But who is to replace him on the series and join writer Charles Soule? And will the comic relaunch like everything else seems to be these days?

Well, the answer in today’s Marvel August 2018 solicitations is Phil Noto, well known at Marvel for his Black Widow series. And no, Marvel is publishing two issues in August. #606 and #607, both by Noto.

And they have an annual by Erica Schultz and Marcio Takara too…

DAREDEVIL #606
CHARLES SOULE (W)
PHIL NOTO (A/C)
• Spinning out of the events of THE HUNT FOR WOLVERINE: WEAPON LOST, a nightmare Matt Murdock never knew he’d have has come true — MIKE MURDOCK IS FLESH AND BLOOD IN THE MARVEL UNIVERSE!
• Now, there’s someone running around with Matt Murdock’s face, which can only spell trouble for the Mayor Without Fear!
32 PGS./Rated T+ …$3.99

DAREDEVIL #607
CHARLES SOULE (W)
PHIL NOTO (A/C)
• Once Matt Murdock’s alter-alter ego and fake twin brother, Mike Murdock has been made flesh and blood thanks to the Inhuman Reader.
• But Mike Murdock has motivations of his own, and all the cunning and skill of his “brother” Matt at his disposal to make them come to fruition.
• And things only get worse as Mike zeroes in on the people Matt cares about most!
32 PGS./Rated T+ …$3.99

DAREDEVIL ANNUAL #1
Erica Schultz (W) • Marcio Takara (A)
Cover by Shane Davis
VARIANT COVER BY TBA
Misty, meet the Devil!
You know Daredevil as the Man Without Fear, the protector of Hell’s Kitchen. But once upon a time, Daredevil was just the newest super-suit on the block – and NYPD Detective Mercedes “Misty” Knight was just a cop on the job. So when she places Daredevil at the scene of a crime, sparks will fly – and not the good kind. Award-winning crime writer Erica Schultz teams with fan-favorite artist Marcio Takara to bring you a story of street-level heroism in the early days of the Marvel Universe!
40 PGS./Rated T+ …$4.99

The post Phil Noto is the New Artist on Daredevil in August appeared first on Bleeding Cool News And Rumors.

]]>
https://www.bleedingcool.com/2018/05/22/phil-noto-new-artist-daredevil-august/ 1076041@leegovatos.com/fever Tue, 22 May 2018 18:15:18 GMT
<![CDATA[Gary Larson's FAR SIDE Has Been Brought To Life In Short Film]]>

I don't know about you guys, but Gary Larson's Far Side was a large part of my upbringing. I owned two of his collections growing up, and would often bring them to school to read during my free-time. I'm not really sure if Larson's work is considered "geeky," but I feel like geeks definitely know of his work much more often than other types of people. Anyway, Bruton Stroube Studios (via Geekologie) made some live-action animations of two of Larson's classic panels, and I definitely want to see more after this short video! Can someone just make a YouTube channel of these?!

]]>
https://geektyrant.com/news/gary-larsons-far-side-has-been-brought-to-life-in-short-film 1075568@leegovatos.com/fever Mon, 21 May 2018 21:01:00 GMT
<![CDATA[Sonos bundles offer audio options for home theater, vinyl and more]]> As we head towards Sonos' home theater event on June 6th, the company has just revealed new speaker bundles that will help you save on a Sonos-based home sound system. ]]> https://www.engadget.com/2018/05/21/sonos-bundles-audio-home-theater-vinyl-more/ 1075543@leegovatos.com/fever Mon, 21 May 2018 20:21:00 GMT <![CDATA[One Mix Yoga 7 inch convertible laptop unboxing and first look]]> The One Mix Yoga is a laptop computer with a 7 inch touchscreen display. It’s small enough to slide into a pocket… if you have fairly large pockets. But it’s a full-fledged Windows PC with an Intel Atom Cherry Trail processor, 8GB of RAM, and 128GB of storage. Oh, and it’s also a tablet. The […]

The post One Mix Yoga 7 inch convertible laptop unboxing and first look appeared first on Liliputing.

]]>
https://liliputing.com/2018/05/one-mix-yoga-7-inch-convertible-laptop-unboxing-and-first-look.html 1075520@leegovatos.com/fever Mon, 21 May 2018 19:59:53 GMT
<![CDATA[Watch 193 pride flags stop a bullet]]>

Fondation Émergence created a great PSA they call the Pride Shield, where 193 pride flags (one for each country) show that together we can end the worldwide epidemic of violence against sex and gender minorities. (more…)

]]>
https://boingboing.net/2018/05/21/watch-193-pride-flags-stop-a-b.html 1075423@leegovatos.com/fever Mon, 21 May 2018 17:40:42 GMT
<![CDATA[Peter From DEADPOOL 2 Has His Own LinkedIn Profile That is Being Updated and an Epic Character Poster]]>

For those of you who are fans of Peter in Deadpool 2, you'll be happy to know that he has his very own LinkedIn profile. The character, who works for Regional Sales Manager at Excalibur Cutlery Co., is also active on the page and has been updating his profile. 

I've been in sales for over 20 years. When collaborating with senior executives to establish and execute a sales goal for the region, I have a proven record of success using data driven initiatives and incorporating ground-breaking regional strategies to best reach consumers. 

Also, I love bees! I'm an amateur apiarist who loves talkin' hive. :)

He has also added X-Force to his profile page saying:

I just do whatever Mr. Deadpool tells me to! Not because I'm afraid of him. But because he's my new boss (who also happens to carry a lot of weapons.) Very excited about this new chapter in my career!

I love how the Deadpool 2 marketing team has been playing with this character! Ryan Reynolds also shared the epic character poster for Peter above on social media. It features Peter falling from the sky with his parachute as a lightning bolt strike behind him. I wonder if this is a parody of the iconic The Dark Knight Returns cover art.

]]>
https://geektyrant.com/news/peter-from-deadpool-2-has-his-own-linkedin-page-that-is-being-updated-and-a-epic-character-poster 1075448@leegovatos.com/fever Mon, 21 May 2018 17:00:00 GMT
<![CDATA[Ten funny tweets]]>
Dentist: open

Me: ok but please don't be mad
— your bff alex (@psybermonkey) May 15, 2018





















]]>
http://www.superpunch.net/2018/05/ten-funny-tweets_21.html 1075405@leegovatos.com/fever Mon, 21 May 2018 16:58:00 GMT
<![CDATA[A visit to China's Commodity City, the world's biggest "shopping mall"]]>

"Commodity City is an observational documentary exploring the daily lives of vendors who work in the largest wholesale consumer market in the world: the Yiwu Markets in China," says director Jessica Kingdon.

]]> https://boingboing.net/2018/05/21/a-visit-to-chinas-commodity.html 1075394@leegovatos.com/fever Mon, 21 May 2018 16:32:01 GMT <![CDATA[miss-vanilla: Vikki “the back" Dougan (said to be one of...]]>

















miss-vanilla:

Vikki “the back" Dougan (said to be one of the inspirations for Jessica Rabbit) on Hollywood & Vine by Ralph Crane, 1957.

]]>
https://wilwheaton.tumblr.com/post/174117049484 1075409@leegovatos.com/fever Mon, 21 May 2018 16:25:49 GMT
<![CDATA[“Death Leap From Blazing Hotel” – The Story Behind the Photo Taken by an Amateur Photographer That Won the 1947 Pulitzer Prize]]>
Among the dead were the owner, W. F. Winecoff, and his wife, found in their luxury suite on the 14th floor.

It was later established that the fire had been started by an arsonist.

On the night of the Winecoff Hotel fire, Arnold Hardy, a 26 year old Georgia Tech graduate student, was still up at 4.00am after taking his date home and catching the trolley back. Hardy worked in the research lab and physics department of the Tech and lived in a rooming house near the hotel. He was also a keen amateur photographer.

Hearing sirens, he rang the fire department and said “Press photographer. Where’s the fire?” He was told “Winecoff Hotel.” He caught a cab there with his Speed Graphic camera and five flashbulbs. He was the first photographer there.

Guests at the hotel were jumping out of windows in panic and were falling from makeshift ropes of bedsheets.

Hardy took some shots of the front of the building and the faces of the doomed in the windows and, down to his final flashbulb (one had exploded in the cold night air), Hardy decided to try for a picture of a falling or jumping guest. When his viewfinder found a dark-haired woman falling midair at the third floor, her skirt billowing, he snapped the shutter open for 1/400th of a second.


“I looked up, raising my camera. A woman was plummeting downward. As she passed the third floor, I fired, using my last flashbulb.”
With his photography completed, Hardy heard a fireman and policeman at a drugstore across the street discussing calling the store owner so they could obtain medical supplies. He told them to break the door open. When they said they wouldn’t he kicked it open himself. Although he was arrested, the Red Cross moved into the store to set up a first-aid station and make sandwiches and coffee for the firemen.

Hardy was led off to jail. Upon being released on his own recognizance, he headed for the darkroom at the Tech research search lab. He developed his film and struck out for the Associated Press office downtown. The AP offered him $150 for exclusive rights to his pictures. He said he wanted $300 and received it. The final photograph, the one of the jumping woman, was reprinted around the world the following day and was on magazine covers for weeks.

The fire had killed 119 people and drawn international coverage as the worst hotel fire in the history of the world. A few months later, Hardy became the first amateur photographer to win the Pulitzer Prize.

“It wasn’t just a lucky snapshot,” his son, Glen Hardy, told the Journal-Constitution. “It was technically a very complicated photograph to take. He had to consider lighting, temperature. He was working hard to get that photograph, to capture a moving object in pitch black darkness. He tweaked his camera to its limits.”

Hardy’s son added, “One thing he took great pride in is that after his photograph was published worldwide, fire codes were changed all over the country and maybe the world.”

The AP gave Hardy a $200 bonus the day after the fire, but he has never received another cent for its frequent use.

The “jumping lady” was Daisy McCumber, a 41-year-old Atlanta secretary who, contrary to countless captions, survived the 11-story jump. She broke both legs, her back, and her pelvis. She underwent seven operations rations in 10 years and lost a leg, but then worked until retirement. She died in 1992 aged 87, having never revealed even to family that she was the woman in Hardy's photo.

Hardy, a mechanical engineer, retired in 1993 and sold his business of the manufacture of medical X-ray equipment to his son. He retired from amateur photography decades earlier, shortly after realising his photos would always be measured against his Pulitzer Prize winner.
“It upset me so much that of all those trucks--there were about 18 in the front of the building I saw only two nets. I thought to myself, ‘I’d love to take a picture that would just stir up the public to where they would do something about this and equip every truck in the city with a net.’”

“The trapped victims were descending ropes of blankets and bed sheets in desperate attempts to reach the fully extended ladders.” (On hearing a bystander shriek) “I looked up, raising my camera. A woman was plummeting downward. As she passed the third floor, I fired, using my last flashbulb.”
Hardy’s photograph, the horror it depicted and its rapid, wide distribution were some of the main reasons for the rapid upgrade of fire codes nationwide.







]]>
http://www.vintag.es/2018/05/death-leap-from-blazing-hotel-by-arnold-hardy.html 1075338@leegovatos.com/fever Mon, 21 May 2018 15:37:27 GMT
<![CDATA[5 Best Examples of Killer Mobile Landing Pages by @bsmarketer]]> Take some inspiration from these five mobile landing page examples and you’ll be converting users in no time.

The post 5 Best Examples of Killer Mobile Landing Pages by @bsmarketer appeared first on Search Engine Journal.

]]>
http://tracking.feedpress.it/link/13962/9222637 1075265@leegovatos.com/fever Mon, 21 May 2018 12:45:57 GMT
<![CDATA[House your Raspberry Pi in a miniature TRS-80 style case]]>

Retro Pi Cases makes and sells adorable housings for tiny computers, and their next model is going to be Tandy's classic TRS-80. It's not available yet, but checking out their site revealed to me their Commodore Amiga model, a no-brainer purchase. ]]>
https://boingboing.net/2018/05/21/house-your-raspberry-pi-in-a-m.html 1075250@leegovatos.com/fever Mon, 21 May 2018 12:40:53 GMT
<![CDATA[Google: Ranking Is Nothing Without Conversion]]> ]]> https://www.seroundtable.com/google-ranking-conversion-25760.html 1075201@leegovatos.com/fever Mon, 21 May 2018 12:25:07 GMT <![CDATA[Every Digital Assistant You Need to Know & Understand by @callrail]]> Here are the top digital assistants today that every marketer needs to know about and what they mean for voice search.

The post Every Digital Assistant You Need to Know & Understand by @callrail appeared first on Search Engine Journal.

]]>
http://tracking.feedpress.it/link/13962/9222213 1075222@leegovatos.com/fever Mon, 21 May 2018 11:45:37 GMT
<![CDATA[Just look at this racist talking robot banana]]>

Mike from the Useless Duck Company simply wanted to make a dancing and talking banana robot. For his troubles, he got banned from Twitch due to racist and sexist content. (more…)

]]>
https://boingboing.net/2018/05/21/just-look-at-this-racist-talki.html 1075174@leegovatos.com/fever Mon, 21 May 2018 10:43:21 GMT
<![CDATA[How to survive Google’s new local search world]]>
Please visit Search Engine Land for the full article.
]]>
https://searchengineland.com/how-to-survive-googles-new-local-search-world-298449 1075286@leegovatos.com/fever Mon, 21 May 2018 10:27:00 GMT
<![CDATA[Wonderfully Funny Trailer For Steve Martin and Martin Short's Netflix Comedy Special]]>

Netflix has released the first trailer for the upcoming Steve Martin and Martin Short comedy special, Steve Martin and Martin Short: An Evening You Will Forget For The Rest Of Your Life.

Steve Martin is one of my favorite comedians of all time. His style of comedy is timeless and I've always found him to be so damn funny. He's unlike any other comedian out there and he's one hell of an entertainer. It's so cool to see that he's teamed up with Martin Short, who I also think is great, to do a show together. I really enjoyed what I saw in this first trailer and I'm looking forward to watching the special! I know this style of comedy isn't for everyone, but I grew up with it, so I enjoy it.

Martin and Short filmed the special at the Peace Center in Greenville, South Carolina while on their ongoing national tour. So for fans who aren’t able to see the two comedians live, they have this feature to look forward to and more. The special will have all-new material that viewers will enjoy in the form of musical sketches and conversations about their storied careers. Expect the wildest exchanges that encompass their lives in the topsy-turvy worlds of showbiz and stand-up.

The special was directed by Marcus Raboy and it will feature a soundtrack by Grammy Award-winning bluegrass band The Steep Canyon Rangers and renowned jazz pianist and Jimmy Kimmel Live band member Jeff Babko.

Steve Martin and Martin Short: An Evening You Will Forget For The Rest Of Your Life will be released on Netflix next weekend on May 25, 2018.

]]>
https://geektyrant.com/news/wonderfully-funny-trailer-for-steve-martin-and-martin-shorts-netflix-comedy-special 1075179@leegovatos.com/fever Mon, 21 May 2018 10:00:00 GMT
<![CDATA[GDPR: What it Means for Google Analytics & Online Marketing]]> Posted by Angela_Petteys

If you’ve been on the Internet at all in the past few months, you’ve probably seen plenty of notices about privacy policy updates from one service or another. As a marketer, a few of those notices have most likely come from Google.

With the General Data Privacy Regulation (GDPR) set to go into effect on May 25th, 2018, many Internet services have been scrambling to get in compliance with the new standards — and Google is no exception. Given the nature of the services Google provides to marketers, GDPR absolutely made some significant changes in how they conduct business. And, in turn, some marketers may have to take steps to make sure their use of Google Analytics is allowable under the new rules. But a lot of marketers aren’t entirely sure what exactly GDPR is, what it means for their jobs, and what they need to do to follow the rules.

What is GDPR?

GDPR is a very broad reform that gives citizens who live in the European Economic Area (EEA) and Switzerland more control over how their personal data is collected and used online. GDPR introduces a lot of new rules and if you’re up for a little light reading, you can check out the full text of the regulation online. But here are a few of the most significant changes:

  • Companies and other organizations have to be more transparent and clearly state what information they’re collecting, what it will be used for, how they’re collecting it, and if that information will be shared with anyone else. They can also only collect information that is directly relevant for its intended use. If the organization collecting that information later decides to use it for a different purpose, they must get permission again from each individual.
  • GDPR also spells out how that information needs to be given to consumers. That information can no longer be hidden in long privacy policies filled with legal jargon. The information in disclosures needs to be written in plain language and “freely given, specific, informed, and unambiguous.” Individuals also have to take an action which clearly gives their consent to their information being collected. Pre-checked boxes and notices that rely on inaction as a way of giving consent will no longer be allowed. If a user does not agree to have their information collected, you cannot block them from accessing content based on that fact.
  • Consumers also have the right to see what information a company has about them, request that incorrect information be corrected, revoke permission for their data to be saved, and have their data exported so they can switch to another service. If someone decides to revoke their permission, the organization needs to not only remove that information from their systems in a timely manner, they also need to have it removed from anywhere else they’ve shared that information.
  • Organizations must also be able to give proof of the steps they’re taking to be in compliance. This can include keeping records of how people opt in to being on marketing lists and documentation regarding how customer information is being protected.
  • Once an individual’s information has been collected, GDPR sets out requirements for how that information is stored and protected. If a data breach occurs, consumers must be notified within 72 hours. Failing to comply with GDPR can come with some very steep consequences. If a data breach occurs because of non-compliance, a company can be hit with fines as high as €20 million or 4% of the company’s annual global revenue, whichever amount is greater.

Do US-based businesses need to worry about GDPR?

Just because a business isn’t based in Europe doesn’t necessarily mean they’re off the hook as far as GDPR goes. If a company is based in the United States (or elsewhere outside the EEA), but conducts business in Europe, collects data about users from Europe, markets themselves in Europe, or has employees who work in Europe, GDPR applies to them, too.

Even if you’re working with a company that only conducts business in a very specific geographic area, you might occasionally get some visitors to your site from people outside of that region. For example, let’s say a pizza restaurant in Detroit publishes a blog post about the history of pizza on their site. It’s a pretty informative post and as a result, it brings in some traffic from pizza enthusiasts outside the Detroit area, including a few visitors from Spain. Would GDPR still apply in that sort of situation?

As long as it’s clear that a company’s goods or services are only available to consumers in the United States (or another country outside the EEA), GDPR does not apply. Going back to the pizza restaurant example, the other content on their site is written in English, emphasizes their Detroit location, and definitely doesn’t make any references to delivery to Spain, so those few page views from Spain wouldn’t be anything to worry about.

However, let’s say another US-based company has a site with the option to view German and French language versions of pages, lets customers pay with Euros, and uses marketing language that refers to European customers. In that situation, GDPR would apply since they are more clearly soliciting business from people in Europe.

Google Analytics & GDPR

If you use Google Analytics, Google is your data processor and since they handle data from people all over the world, they’ve had to take steps to become compliant with GDPR standards. However, you/your company are considered the data controller in this relationship and you will also need to take steps to make sure your Google Analytics account is set up to meet the new requirements.

Google has been rolling out some new features to help make this happen. In Analytics, you will now have the ability to delete the information of individual users if they request it. They’ve also introduced data retention settings which allow you to control how long individual user data is saved before being automatically deleted. Google has set this to be 26 months as the default setting, but if you are working with a US-based company that strictly conducts business in the United States, you can set it to never expire if you want to — at least until data protection laws change here, too. It’s important to note that this only applies to data about individual users and events, so aggregate data about high-level information like page views won’t be impacted by this.

To make sure you’re using Analytics in compliance with GDPR, a good place to start is by auditing all the data you collect to make sure it’s all relevant to its intended purpose and that you aren’t accidentally sending any personally identifiable information (PII) to Google Analytics. Sending PII to Google Analytics was already against its Terms of Service, but very often, it happens by accident when information is pushed through in a page URL. If it turns out you are sending PII to Analytics, you’ll need to talk to your web development team about how to fix it because using filters in Analytics to block it isn’t enough — you need to make sure it’s never sent to Google Analytics in the first place.

PII includes anything that can potentially be used to identify a specific person, either on its own or when combined with another piece of information, like an email address, a home address, a birthdate, a zip code, or an IP address. IP addresses weren’t always considered PII, but GDPR classifies them as an online identifier. Don’t worry, though — you can still get geographical insights about the visitors to your site. All you have to do is turn on IP anonymization and the last portion of an IP address will be replaced with a zero, so you can still get a general idea of where your traffic is coming from, although it will be a little less precise.

If you use Google Tag Manager, IP anonymization is pretty easy. Just open your Google Analytics tag or its settings variable, choose “More Settings,” and select “Fields to Set.” Then, choose “anonymizeip” in the “Field Name” box, enter “true” in the “Value” box,” and save your changes.

If you don’t use GTM, talk to your web development team about editing the Google Analytics code to anonymize IP addresses.

Pseudonymous information like user IDs and transaction IDs are still acceptable under GDPR, but it needs to be protected. User and transaction IDs need to be alphanumeric database identifiers, not written out in plain text.

Also, if you haven’t already done so, don’t forget to take the steps Google has mentioned in some of those emails they’ve sent out. If you’re based outside the EEA and GDPR applies to you, go into your Google Analytics account settings and accept the updated terms of processing. If you’re based in the EEA, the updated terms have already been included in your data processing terms. If GDPR applies to you, you’ll also need to go into your organization settings and provide contact information for your organization.

Privacy policies, forms, & cookie notices

Now that you’ve gone through your data and checked your settings in Google Analytics, you need to update your site’s privacy policy, forms, and cookie notices. If your company has a legal department, it may be best to involve them in this process to make sure you’re fully compliant.

Under GDPR, a site’s privacy policy needs to be clearly written in plain language and answer basic questions like what information is being collected, why it’s being collected, how it’s being collected, who is collecting it, how it will be used, and if it will be shared with anyone else. If your site is likely to be visited by children, this information needs to be written simply enough for a child to be able to understand it.

Forms and cookie notices also need to provide that kind of information. Cookie consent forms with really vague, generic messages like, “We use cookies to give you a better experience and by using this site, you agree to our policy,” are not GDPR compliant.

GDPR & other types of marketing

The impact GDPR will have on marketers isn’t just limited to how you use Google Analytics. If you use some particular types of marketing in the course of your job, you may have to make a few other changes, too.

Referral deals

If you work with a company that does “refer a friend”-type promotions where a customer has to enter information for a friend to receive a discount, GDPR is going to make a difference for you. Giving consent for data to be collected is a key part of GDPR and in these sorts of promotions, the person being referred can’t clearly consent to their information being collected. Under GDPR, it is possible to continue this practice, but it all depends on how that information is being used. If you store the information of the person being referred and use it for marketing purposes, it would be a violation of GDPR standards. However, if you don’t store that information or process it, you’re OK.

Email marketing

If you’re an email marketer and already follow best industry standards by doing things like only sending messages to those who clearly opt in to your list and making it easy for people to unsubscribe, the good news is that you’re probably in pretty good shape. As far as email marketing goes, GDPR is going to have the biggest impact on those who do things that have already been considered sketchy, like buying lists of contacts or not making it clear when someone is signing up to receive emails from you.

Even if you think you’re good to go, it’s still a good time to review your contacts and double check that your European contacts have indeed opted into being on your list and that it was clear what they were signing up for. If any of your contacts don’t have their country listed or you’re not sure how they opted in, you may want to either remove them from your list or put them on a separate segment so they don’t get any messages from you until you can get that figured out. Even if you’re confident your European contacts have opted in, there’s no harm in sending out an email asking them to confirm that they would like to continue receiving messages from you.

Creating a double opt-in process isn’t mandatory, but it would be a good idea since it helps remove any doubt over whether or not a person has agreed to being on your list. While you’re at it, take a look at the forms people use to sign up to be on your list and make sure they’re in line with GDPR standards, with no pre-checked boxes and the fact that they’re agreeing to receive emails from you is very clear.

For example, here’s a non-GDPR compliant email signup option I recently saw on a checkout page. They tell you what they’re planning to send to you, but the fact that it’s a pre-checked box placed underneath the more prominent “Place Order” button makes it very easy for people to unintentionally sign up for emails they might not actually want.

Jimmy Choo, on the other hand, also gives you the chance to sign up for emails while making a purchase, but since the box isn’t pre-checked, it’s good to go under GDPR.

Marketing automation

As is the case with standard email marketing, marketing automation specialists will need to make sure they have clear consent from everyone who has agreed to be part of their lists. Check your European contacts to make sure you know how they’ve opted in. Also review the ways people can opt into your list to make sure it’s clear what, exactly, they’re signing up for so that your existing contacts would be considered valid.

If you use marketing automation to re-engage customers who have been inactive for a while, you may need to get permission to contact them again, depending on how long it has been since they last interacted with you.

Some marketing automation platforms have functionality which will be impacted by GDPR. Lead scoring, for example, is now considered a form of profiling and you will need to get permission from individuals to have their information used in that way. Reverse IP tracking also needs consent.

It’s also important to make sure your marketing automation platform and CRM system are set to sync automatically. If a person on your list unsubscribes and continues receiving emails because of a lapse between the two, you could get in trouble for not being GDPR compliant.

Gated content

A lot of companies use gated content, like free reports, whitepapers, or webinars, as a way to generate leads. The way they see it, the person’s information serves as the price of admission. But since GDPR prohibits blocking access to content if a person doesn’t consent to their information being collected, is gated content effectively useless now?

GDPR doesn’t completely eliminate the possibility of gated content, but there are now higher standards for collecting user information. Basically, if you’re going to have gated content, you need to be able to prove that the information you collect is necessary for you to provide the deliverable. For example, if you were organizing a webinar, you’d be justified in collecting email addresses since attendees need to be sent a link to join in. You’d have a harder time claiming an email address was required for something like a whitepaper since that doesn’t necessarily have to be delivered via email. And of course, as with any other form on a site, forms for gated content need to clearly state all the necessary information about how the information being collected will be used.

If you don’t get a lot of leads from European users anyway, you may want to just block all gated content from European visitors. Another option would be to go ahead and make that information freely available to visitors from Europe.

Google AdWords

If you use Google AdWords to advertise to European residents, Google already required publishers and advertisers to get permission from end users by putting disclaimers on the landing page, but GDPR will be making some changes to these requirements. Google will now be requiring publishers to get clear consent from individuals to have their information collected. Not only does this mean you have to give more information about how a person’s information will be used, you’ll also need to keep records of consent and tell users how they can opt out later on if they want to do so. If a person doesn’t give consent to having their information collected, Google will be making it possible to serve them non-personalized ads.

In the end

GDPR is a significant change and trying to grasp the full scope of its changes is pretty daunting. This is far from being a comprehensive guide, so if you have any questions about how GDPR applies to a particular client you’re working with, it may be best to get in touch with their legal department or team. GDPR will impact some industries more than others, so it’s best to get some input from someone who truly understands the law and how it applies to that specific business.


Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

]]>
https://moz.com/blog/gdpr-and-online-marketing 1075208@leegovatos.com/fever Mon, 21 May 2018 00:19:00 GMT
<![CDATA[The Collyer Brothers: Inside the New York City Hoarders' Brownstone After They Were Found Dead in 1947]]>
Police take an ax to the front door in an attempt to get inside. March 21, 1947.

The discovery of just how bad the Collyer brothers’ hoarding was came to light in March 1947 when an anonymous person reported there was a dead body in the Collyer residence.

The authorities did not have an easy time gaining entrance to the home. They started by trying to remove tons of garbage from the front foyer, which consisted of newspapers, phonebooks, furniture, boxes, and other miscellaneous debris. Unsuccessful in their attempts, a patrolman broke a window on the second floor in order to gain entry. After climbing through junk for two hours, he found the body of the elder brother Homer among the boxes and trash. Missing from the home, however, was Langley, the younger of the two recluses.

The hunt for Langley began, and authorities searched for him as far away as Atlantic City. A disturbing realization took place three weeks later, unfortunately, when Langley’s body was was found ten feet from his older brother’s. Because of the vast amount of garbage in the house, his body wasn’t unearthed until then. Langley had been crushed to death by one of his many booby-traps that he had made to deter people’s entry into their palace of junk. Langley actually had died first. He was crushed while bringing food to his elder brother, who was blind. Langley fed Homer a diet of one hundred oranges per week to try and restore his sight. Believing that the diet of oranges would restore Homer’s vision, Langley also saved every newspaper so that Homer could eventually read them when his sight returned.

Authorities eventually removed more than 100 tons of trash from the Collyer brothers’ house. Some of the more unusual items included human pickled organs, the chassis of an old Model T, fourteen pianos (both grand and upright), hundreds of yards of unused silks and fabric, the folding top of a horse-drawn carriage, and more than 25,000 books.

Police attempt to enter the residence of the Collyer brothers after receiving the fateful call about a smell of decomposition coming from the house. March 21, 1947.

Policemen reach the ceiling atop the piles of junk inside the Collyer brothers' home. March 24, 1947.

A police inspector surveys the refuse. March 25, 1947.

An interior view of the house. March 26, 1947.

A Building Department worker crawls through the first floor of the junk in search of Langley Collyer, who authorities might still be hiding somewhere in the building after the discovery of the body of his brother, Homer. March 24, 1947.

See more »]]>
http://www.vintag.es/2018/05/the-collyer-brothers.html 1075064@leegovatos.com/fever Sun, 20 May 2018 20:28:42 GMT